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Join us as we kick off the release of the 2015 Statistical Fact Book – the must-have resource for marketers, now in its 37th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders more →
You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ more →
Combining print and mobile, Augmented Reality (AR) offers marketers a powerful 1-2 punch for interacting with B-to-B audiences. In this example-packed session, we’ll show you what works, what doesn’t and we’ll spark your imagination by showing you how AR more →
Content marketing is the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates. But video is taking content marketing by storm as people more →
On May 6th, join three of email’s heavy-hitters, George DiGuido, Skip Fidura and Craig Swerdloff, as they take you through the history of email engagement as it relates to deliverability. They will present several real-world examples of companies that more →
Authors will present their articles including background and research challenges as well as take your questions and suggestions for future research during this Town Hall forum sponsored by the DMA Analytics & CRM Community. Speakers: Andrew Russo, Founder Russo more →
Mobile is not your Gen X SMS – it’s your Gen D Imperative! With mobile commanding greater share of digital and data-driven budgets – and collection and use of data such as location information, app usage, and mobile Web more →
Celebrating a rich history of international marketing innovation, the prestigious DMA ECHO Awards are considered one of the top honors in marketing excellence. With entries from over 40 countries from around the world, they are the only competition that more →
Surely the ultimate goal for all of us is for our marketing to be seamless, consistent, and available wherever our customers are. Creating a level of integration that makes omnichannel marketing possible is a holy grail we strive to reach, more →
This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as more →
Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History more →
This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced more →
Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data more →
Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive more →
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