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Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.
You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll...read more →
Join us as we kick off the release of the 2015 Statistical Fact Book – the must-have resource for marketers, now in its 37th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders in...read more →
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Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begin to plan an integrated...read more →
Learning Outcomes: In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision makers are dictated by the...read more →
What was the response rate? Is that good? What is a typical response rate? If you have ever been asked those questions after deploying a campaign. You need to attend DMA’s response rate launch webinar. In 60 minutes we will...read more →