» Upcoming Events »

Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

  Tips for Standing Out in the Digital Crowd There’s no doubt about it: getting noticed in the inbox these days is more challenging than a digital version of Where’s Waldo. It also comes at much higher stakes. Given more →
Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital devices or sites, to relay historical and current information about the more →
All marketing starts with knowing who you’re talking to. Before you can truly engage someone online, you’ll need to know if you’ve talked to them before (and if so, about what), and if they’re already your customer. The success more →
Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers” or experiences that matter most to donors, more →
Bounces, typos, bogus addresses, role accounts, disposable domains, spamtraps…the potential problems within your email address list goes on and on. To be a successful email marketer, you need to understand and mitigate against all these threats to ensure the more →
  Tips for Standing Out in the Digital Crowd Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. But planning and generating quality content that closes deals is more →
The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connected devices is increasing exponentially. This means that the data more →
If your supporter engagement program is chugging along within the safe confines of best practices, your campaigns are all well inside the box, and your molds are largely unbroken — it’s time to inject some creativity and innovation into more →
Artificial Intelligence is in the early stages of development in the analytics area. This discussion will be focused on exploring ways to use artificial intelligence to develop insights in simple English so that a larger proportion of a company’s more →
Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules, more →
There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best practices in fundraising messages, but the “idea killers” that more →
Interested in Sponsoring a DMA Webinar?
Generate leads, use this forum to position your thought leadership, widen your brand exposure - all in one go. Download the spec sheet on DMA-sponsored webinars today.