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Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

Sustained (monthly) revenue generation is the most desirable type of financial relationship one can have with constituents – whether it’s donors, members, or customers. If you’re a nonprofit today, you’re facing the same challenge as many for-profits – how do...read more →
Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it’s moving fast, and most email programs are only scratching the surface of possibilities....read more →
Blacklists can dramatically impact email performance and ROI, but even marketing veterans struggle to understand how they work. View this webinar to gain insight into prominent email blacklists and learn how they influence your inbox placement at specific mailbox providers....read more →
While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom line....read more →
You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll...read more →
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