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Advancing and Protecting Responsible Data-Driven Marketing

If you’re a direct marketer doing business outside the USA, your job becomes more challenging every day. You’re grappling with fast-changing data-privacy policies, stringent compliance regulations, and the complexities of in-country customs and language. At the same time you’re more →
Search engine Optimization (SEO) remains one of the most effective ways to drive traffic to your website. But how do you stay ahead of the game when the rules are always changing? Discover the latest rules and strategies for more →
MyDMA2014, powered by Vivastream™, is the official social platform for all DMA2014 registrants, exhibitors and sponsors—enabling one-to-one interaction before, during and after the Conference. From web to mobile, MyDMA2014 allows attendees to make real connections. The platform also makes more →
Want to find more customers and keep the ones you’ve got? Ask your email team. In a world of increasing privacy awareness and data security concerns, the email marketer is uniquely equipped with the tools and experience needed not more →
Learn how to use Data Visualization to transform your marketing analysis and ROI with industry guru Lee Feinberg, Founder and President of DecisionViz. Visualizations are rapidly becoming the most important way to communicate information and make decisions. But effective more →
If you’re an email marketer it’s very likely that you’ve run an A/B test. It’s also likely that you’ve never calculated the sample size for your tests, and instead, you run tests until they reach statistical significance. If this more →
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