Direct Marketing Association » Upcoming Events »

Advancing and Protecting Responsible Data-Driven Marketing

As America heads to the polls to elect its representatives in Congress and the states, DMA is thinking ahead to what 2015 will hold for the data-driven marketing community. Before policymakers launch their new legislative agendas, DMA brings you a...read more →
The general public has been trained to judge nonprofits by a single number: cost of fundraising. This standalone metric is misleading and simply not a consistently accurate measure of a nonprofit organization. Here and now we can start to change...read more →
Google Analytics is a powerful and FREE data collection platform that will track every action on your website coming from any device, but it doesn’t do the analyzing for you. So how do you start leveraging your data? Join us...read more →
State legislators and regulators were active again this year, introducing and enacting legislation and regulations directly affecting marketers and the data-driven marketing economy (DDME). In this hour-long webinar, we will review the highlights (and lowlights) of bills and rules considered...read more →
You might have a great product at the best price around, but it won’t be enough! Changing consumer culture, accelerating communication, and a fiercely competitive marketing environment are all rapidly converging to form the biggest shift in marketing since the...read more →
We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue. But the data shows that actually implementing an automated program can be a challenge. Join BlueHornet for a look at Allen Edmonds’ successful...read more →
Interested in Sponsoring a DMA Webinar?
Generate leads, use this forum to position your thought leadership, widen your brand exposure - all in one go. Download the spec sheet on DMA-sponsored webinars today.