Web and Search Engine Marketing

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Web and Search Engine Marketing On-Demand     Register    



Search engine marketing (SEM) and search engine optimization (SEO) are key elements of online success today. Explore the web techniques that can dramatically increase rankings for your site. Learn how pay-per-click and position-within-results actually work. Recognize relevant results for your searches and compare paid and organic search results. You'll get detailed, practical guidance on developing effective paid search campaigns.


  • Keyword research
  • Pay-Per-Click (PPC)
  • Organic Search Engine Optimization (SEO)
  • Linking

Approximately 90 minutes - self paced

Understanding Search Engine Results

  • What is the clicker searching for?
  • Pay-per-click
    • Search engine advertising programs
    • PPC – the set-up
    • Bidding strategy
    • Landing Pages
    • Five Biggest PPC Mistakes

Organic Search Engine Optimization (SEO)

  • How Search Engines Work
  • SEO: Architecture
  • On-page factors
    • Page titles
    • Meta tags
    • Content headings
    • Content mark-up
    • User Benefits readability

Keyword Research and Linking

  • Links: for search engines and humans
  • Seven ways to get links
    • Develop within your own website
    • Find relevant business directories
    • Search for non-competing content sites
    • Search for bloggers in your industry
    • Examine your analytics to find profitable channels
    • Beg for links (not recommended!)
    • Buy links
    • Earn links (recommended)
Instructor Bio
Matt Bailey

Matt Bailey
President, SiteLogic
Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts. Since 1998, Matt has taught at over 1,000 companies, conferences and workshops. He is one of the highest rated speakers world-wide for his ability to communicate complex information in a practical, humorous way. Matt is a first-generation search engine marketer; starting out by building websites to market his commercial real estate business in 1996. Read More

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