Copywriting and Creative for Print & Web eLearning Workshop

Get 6 weeks of one-on-one attention while learning how to write convincing, credible copy that moves people to action.

Improve your writing skills and learn the latest techniques in direct marketing copywriting in this personalized, highly interactive workshop. Your instructor – a top professional copywriter – will guide you through weekly lectures and writing assignments sent via email, answer any questions you have along the way and personally critique your work.

A personalized eLearning experience for anyone who writes or evaluates print and/or online copy.

Through lectures, you’ll improve your writing – and your sales – as you examine the primary goals of all marketing...compare online and in-print copy...and discover techniques for business-to-business lead generation, fundraising, membership acquisition and renewal. Throughout the course, you’ll also analyze and discuss with classmates examples from outstanding DM packages and online campaigns.

You’ll not only become a more accomplished copywriter, you’ll also gain a whole new perspective on the DM process – in just six weeks.

Benefits of Participating

You’ll improve your writing as you learn:

• 5 effective ways to break writer’s block
• 4 questions to ask before you begin to write
• The magical rhythm of 3
• 2 common errors with clauses
• 1 word you can almost always delete

You’ll improve your sales as you discover:

•  How to hook your prospect through effective subject lines and envelope teasers
• Why the first sentence of any marketing letter is critical
• Where to place your offer in your copy
• When multiple-page letters can work
• Who should have the final say in copy revisions

Who Should Participate

• Copywriters
• Creative Directors
• Marketing Directors
• Marketing Managers
• Product/Brand Managers
• Anyone who writes or evaluates copy for print or online campaigns

Why You Should Participate

Learning to write clear and compelling copy is no easy job. Many copywriters spend a lifetime mastering the same skills you’ll learn in just six weeks in this online course. We’ll build new skills, reveal the latest techniques in direct marketing copywriting and answer your most pressing questions, such as:

• Should I use a one- or two-page letter?
• Is my subject line good enough?
• How can I write the critical lead sentence more easily?
• How do I know if my envelope teaser copy will draw the right people – and get them to read on?
• Participate in Copywriting Tools & Techniques eLearning Seminar for the answers, plus new insights into copywriting that you can use immediately for bottom-line results.

SPECIAL BENEFIT!
Personalized instruction from a copywriting master. This training is so fast and effective because you get one-on-one attention from a highly successful copywriting pro. Don’t miss this rare opportunity to get the individualized feedback you need to solve your unique challenges and take your writing to the next level.