Quick Start to Business Blogging

The newest addition to DMA’s Online Education

This course will get you started as a business blogger and keep you going! Many organizations have made a strong effort to better connect with and retain customers by using blogs as their primary form of communication. But how well do marketers really know how to leverage this fast growing medium?

This course will provide an overview of blogging as well as a practical guide to developing a business blog that can help companies better build relationship and community among their customers, improve search engine visibility, and provide information in a format that today’s consumers will respond positively to. And you can learn all of this from the convenience and ease of your own computer!

Benefits of Participating

• Trends in blogging
• Examples of practical business blogs
• Blog usability characteristics, anatomy, and RSS
• Three major types of blog software
• Elements of a blog strategy
• Steps necessary to source, organize, optimize, and promote blog content
• Do’s and Don’ts of blogger relations
• Measurement tools to determine blog performance

Who Should Participate

This training is valuable for business professionals working in:

• Marketing
• Product management
• Product development
• Public relations
• Sales
• Customer service
• Business bloggers are passionate about their company, products, and engaging with customers

Why You Should Participate

This course is ideal for small and large businesses that have not yet taken advantage of the unique marketing opportunities of social networks and blogs. Businesses of all sizes are quickly realizing that blogs can have a dramatic effect on their ability to reach their target audience.

There are so many ways to connect with customers: blogging, social networking, content sharing, videos, images and podcasts. Attend DMA’s Social Media Smarts Seminar and in two-days you’ll leave with cutting-edge skills for brand monitoring and reputation management, to keep your name positive in every social media channel. Through lively discussions and interactive exercises, you’ll demystify social media marketing.

Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.