Marketing Knowledge Center | ANA

Marketing Knowledge Center

Industry-best content to drive business decisions.


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Industry Insights

AI Campaigns and Case Studies

by Joanna Fragopoulos, 4 hours ago

Below are case studies and campaigns that successfully utilized AI.

B2C

An Olympic-Sized Opportunity for Brands

by Chuck Kapelke, 4 hours ago

While not all brands have the ad budgets to be global sponsors of the Summer Olympics, companies of all sizes can get involved with this year's Games as well as peripheral events.

Industry Insights

Are Protected Audiences the Future?

by Matt Griffith, 1 day ago

Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?

Quick Links

 

Ask the Expert Answers

Compendiums based on ANA Member research requests.

Case Studies

Results of award-winning marketing campaigns.

CMO Content

Insights driven by ANA’s CMO Growth Council.

Event Recaps

Summaries of presentations at ANA events.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Knowledge Partners

Third-party content submitted by agencies and brands.

Money Slides

The best slides from presentations at ANA events.

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

Research Studies

Proprietary current practices and attitudes of marketers.

Training Takeaways

Career-critical insights drawn from expert-led trainings.

Videos

ANA's library of replays, highlights, and original video content.

ASK Answers

Compendiums based on ANA member research requests.

B2B Email Marketing

1 week ago

How does the B2B sector approach email marketing, and how best is it handled?

Marketing to Moms

2 weeks ago

How can my brand effectively connect with mothers?

Case Studies

Results of ANA Award-winning marketing campaigns.

Principal Financial Group Promotes Employee Benefits with Positive Female Portrayals

1 month ago

Principal Financial Group promoted the business advantages of employee benefits.

Ajinomoto Invites Gwyneth Paltrow to Dinner to Dispel MSG Myths

4 months ago

Ajinomoto wanted to change the misinformed perception of monosodium glutamate (MSG) within the “clean eating” community. To do that, the brand needed to get the world’s most influential clean eater on board: Gwyneth Paltrow. The only problem? She didn’t answer the brand’s calls. So, Ajinomoto made her the face of its campaign — without actually hiring her.

An Amazon Series Marketed to the Autistic Community

4 months ago

Amazon undertook to attract the autistic community to dramedy series featuring themes and experiences they would be familiar with.

CMO Content

Insights driven by the ANA's Global CMO Growth Council.

IRG Impact Study Findings: Driving More Humanized Growth

3 months ago

In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth.

2023 ANA Global CMO Growth Summit Recap

4 months ago

The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.

The ANA Global CMO Growth Council Generative AI Pulse Check

4 months ago

Generative AI has captured outsized attention from investors and enterprise leaders. To help CMOs ensure their GenAI investments produce measurable gains, the ANA Global CMO Growth Council surveyed its delegates to understand how they are approaching GenAI.

Industry Insights

Blog posts written by ANA staff and outside contributors.

Event Recaps

Summaries of presentations at ANA conferences and committee meetings.

Beyond Payment: Ensuring Equitable Creator Compensation

2 days ago

Building an impactful influencer marketing program begins with establishing sustainable relationships with creators. There's no factor in that process as important — or as misunderstood — as establishing equitable compensation.

Using Influencers to Amplify a UGC Campaign

2 days ago

In this session, learn how Corteva Agriscience amplified a UGC campaign called #PlantPioneer by collaborating with agriculture influencers throughout the planting, growing, and harvest seasons.

Unlocking the Power of Women: Strategies for Reaching Hearts and Minds

3 days ago

In today’s consumer landscape, women wield significant influence over purchasing decisions. Wendy Steele, Impact100 Founder and Chief Executive shared how one woman’s idea launched in Cincinnati, Ohio has grown into a global philanthropic force and how your brand can align with this powerful network.

Knowledge Partners

Third-party content submitted by agencies and brands.

Social Commerce Revolution: Three Strategies to Transform Your Approach

2 days ago

Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”

Social How To: Boosted Posts versus Paid Ads

2 days ago

Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.

Staying Visible and Relevant: Social Media Algorithms by Platform

2 days ago

Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.

Money Slides

The best standalone PowerPoint slides from presentations at ANA events.

A Forecast for Total U.S Media Ad Spending 2024-2027

3 days ago

At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from Insider Intelligence that project total U.S. media advertising spending in 2024, 2025, 2026, and 2027.

Cookieless Readiness Checklist

3 days ago

Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.

Defining Artificial Intelligence: Narrow, General, and Super AI

3 days ago

Nonprofit organization Save the Children defines “narrow,” “general,” and “super AI.”

Playbooks & Tools

How-to resources, including templates, guides, tips, and more.

E-commerce Quick Win Package

2 weeks ago

ANA's E-commerce Quick Win package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of the way when activating and growing ecommerce at your company.

E-commerce Cheat Sheet

3 weeks ago

Use this cheat sheet to learn about marketing's role in e-commerce and how to overcome common pitfalls.

E-commerce Checklist

3 weeks ago

Use this checklist to help you take a systematic approach to activating and growing e-commerce at your company.

ABM Strategy Playbook

4 weeks ago

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Research Studies

Proprietary current practices and attitudes of marketers.

2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights

2 days ago

The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.

ANA Response Rate Report, 2023

1 month ago

The 2023 ANA Response Rate Report is an example of how the ANA takes on the role of industry thought leader, providing the tools and benchmarking studies its members need to plan and optimize their marketing mix while forecasting future marketing impact and driving long-term sustainable growth.

A Diversity Report for the Advertising/Marketing Industry (2023)

1 month ago

This report from ANA was done in partnership with ANA divisions AIMM and SeeHer. The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

Training Takeaways

Get smarter at a glance with career-critical insights drawn from expert-led trainings.

Aligning the Customer Journey to Goals: Lead Gen Versus Retention

1 month ago

The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.

Four Tips for Finding Your Most Valuable Direct Mail Audience

1 month ago

To make direct mail more effective with segmentation, you have to know how to categorize your audience. Finer, more granular audience targeting will focus your message on those who will be the most receptive to it. To achieve just this, consider four tips drawn from the ANA’s Affiliate Training Program, The USPS Advanced Marketing Certificate Program.

Three Advantages of Direct Mail Retargeting Technology

1 month ago

Direct mail retargeting delivers multiple touchpoint opportunities for customers who have engaged with your brand. This technology provides consistency across touchpoints as customers consider and evaluate decisions while navigating their path to purchase. Adopting this approach offers marketers three key advantages as “front-end” activity triggers valuable responses on the back end of the technology.

Videos

A library of ANA on-demand conference sessions and highlights, webinars, podcasts, and original video content.

Explore ANA Content Channels



Blogs

Read our latest blogs examining game-changing campaigns and industry research, providing actionable takeaways from ANA events, and highlighting advocacy initiatives and regulatory issues.


Marketing Futures

With a focus on exploring innovative topics and demystifying emerging trends, ANA Marketing Futures is a crossroads for marketers to discuss, debate, and prepare for the future of marketing.


ANA Magazine

Find coverage specific to B2B, B2C, and social impact; get expert insights from content partners; and have fun with our weekly marketing news quiz.


Podcasts

Listen to insightful commentary and discussions concerning the future of marketing, the power of purpose, or legal aspects across the marketing stratosphere.

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