It's hard to know which metrics are the most effective...and which are a waste of time. For years, analysis revolved around tracking total and unique visitors, but things have become a great deal more sophisticated. In this short course, Avinash attacks analytics training with a comprehensive introduction to defining and measuring Key Performance Indicators (KPI) -- one of the absolute cornerstones of Web Analytics analysis -- giving a solid foundation for more advanced analytics strategies.
- Key Performance Indicators Simplified
- Unactionable KPI Analysis Techniques
- Understanding KPIs Through Email Marketing Analytics
- Your Web Metrics: Super Lame or Super Awesome?
- Kill Useless Web Metrics: Apply the "3 Layers of So What" Test
Approximately 4-6 hrs over a 3 month period
**You have 90 days from time of registration to access your course
Key Performance Indicators Simplified, Part 1
- The definition of KPI
- Why great KPIs are uncomplex
- Why great KPIs are relevant
- Why great KPIs are timely
- Why great KPIs are instantly useful
- Examples of key performance indicators
Key Performance Indicators Simplified, Part 2
- The most important question you need to answer in web analytics
- The difference between macro and micro conversions
- How to present your KPIs to drive action
- How segmentation makes your KPIs more useful
- Why less is more when it comes to KPI dashboards
- Why your KPI will differ from your competitors
- Why there is no perfect KPI
- Why KPI turnover is a good thing
Unactionable KPI Analysis Techniques
- Why we have way too much data and not enough insights
- The definition of a key performance indicator
- Why you should not trust averages and what you should trust instead
- How distractions overcome the limitations of averages
- Why percentages can be misleading
- How raw numbers can help clarify the meaning of percentages
- Why you should resist the temptation to set ratio "rules of thumb"
- Why you much setup proper incentives
- Why compound metrics are useless
Understanding KPIs Through Email Marketing Analytics
- Why email matters
- The three categories of data in email marketing
- The twelve KPIs used in email analytics
- How to analyze KPIs to track the performance of your email campaigns
Are you just dying to attend one of DMA’s Education seminars this year, but you’re not sure how to convince your boss to let you attend? Try one of these approaches below.
- I know budgets are tight, but this is an opportunity that pays for itself instantly. A single tip from any of the DMA seminar could pay for the costs of the whole training. I’ll be learning secrets from practicing experts and industry thought leaders.
- I'll become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever‐evolving marketing landscape. From direct mail to data governance, social media to email marketing; the DMA has all of our needs covered.
- I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I'll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: "Trained staff to improve results!" This is a win/win.