Advanced Marketing Metrics

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Advanced Marketing Metrics On-Demand Register

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Overview

In this course, you'll explore advanced financial and marketing tools. Learn how to use profit-and-loss statements and perform related analyses, including break-even, marketing allowable, sales forecasting, and lifetime value analysis. All formulas and analytical methods are explained step-by-step with examples so you can understand the calculations and apply them yourself.

Topics

  • Acquisition campaign metrics
  • Retention campaign metrics
  • Putting direct marketing results into context

Duration
Approximately 90 minutes - self paced

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Profit and Loss Development

  • Components of the Statement
    • Revenues
    • Variable Expense Details

Other Types of Costs

  • Controllable/Non-controllable
  • Incremental
  • Relevant
  • Opportunity
  • Hidden
  • Sunk

Profit and Loss Sensitivity Analysis

  • Break Even
  • Marketing Allowable

Lifetime Value Analysis

  • Reasons to Use and Its Influence
  • Marketing Expenses Involved
    • Acquisition
    • Retention
    • Referral Marketing
  • Discount Rate
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  • I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I'll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.

 

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Instructor Bio
Heidi Cohen

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Price
Member – $189
Non-member – $219

 
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