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Ron Jacobs is a marketing communications thought leader, practitioner, teacher and frequent keynote speaker at conferences worldwide. He is president of Jacobs & Clevenger. Founded in 1982, J&C is a Chicago based independent, multichannel marketing communications agency that provides Direct, Digital, CRM, Social, and Content Marketing solutions. Ron is also co-author with the late Bob Stone, of Successful Direct Marketing Methods, the 8th edition of which was published in January 2008. It is the best-selling book on the tools and techniques of direct and digital marketing, and has sold over 250,000 copies worldwide. He is a past president of the Chicago Association of Direct Marketing, and was CADM’s 1998 Direct Marketer of the Year. Ron was the 2010 recipient of The John Caples’ Competition, Andy Emerson Award, for lifetime achievement to the marketing community. He currently serves on the NARB (National Advertisers Review Board.)
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