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Website Analytics The performance of your website and your online marketing efforts can really only be tracked, measured, and evaluated via Website Analytics. Regardless of your chosen platform – Google Analytics, Webtrends, Omniture, or another – knowing how to track, what to track, and how to understand the data reported is critical to demonstrating ROI with your online campaigns. Learn more through one of these DMA offerings:
More so than any other advertising channel, the online realm offers the highest level of tracking possible via website analytics. Every step in the process can be monitored from click all the way to conversion and with the use of A/B and multivariate testing, marketers can get real-time feedback from actual prospects and customers about what aspects of their online marketing work and don’t work. Website analytics is truly one of the most important tools today’s marketers have at their disposal. The problem is that many find the products complex, difficult to understand, or overwhelming. With training and educational materials from DMA Education, we seek to bridge the gap between uncertainty and knowledge of website analytics in order to provide you with the information necessary to take an active role in the performance of your campaigns. Through our general and custom training programs you will build the confidence that only strong education can inspire. Website analytics can become a routine part of your day and workflow rather than a foreign realm. For those more advance in website analytics knowledge and understanding, DMA Education offers materials and/or custom in-person training to bring you to the next level of reporting, tracking, and measurement.
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