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Social Media Marketing One of the newest components to Online Marketing is Social Media Marketing (SMM). It’s important to clarify that Social Media and Social Media Marketing are not synonymous. Social Media is any online content that is inherently social- or community-oriented in nature including: blogs, forums, message boards, reviews, content submission sites, user-generated content opportunities, social sharing such as: MySpace, image sharing (such as Flickr), video sharing (such as YouTube), Facebook, etc. Social Media Marketing, on the other hand, is the engagement of brands and marketers to advertise and promote their messaging within the social media realm. DMA offers an array of courses in this area including:
Not surprisingly, Social Media Marketing can be a tricky landscape – it’s hard for marketers to “interrupt” people in their social communities online and not be seen as an invasion. In addition, since Social Media Marketing is so new many companies and brands don’t even know where to begin to lead into the channel and gain exposure. At the DMA we understand that marketers need the proper tools to be effective in the online space, especially due to its ever-evolving nature. Our educational materials can elevate your knowledge from Social Media observer or casual participant to Social Media Marketer. We offer a number of customized or general educational webinars and trainings to suit your busy schedule and professional needs.
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