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Online Marketing Educational Programs Understanding and managing online marketing is particularly challenging because, unlike more traditional channels, the online realm changes on a seemingly never-ending basis. “Mastering the basics” of online marketing is an ongoing process as the landscape evolves with new technology. Online marketing once meant building a website and, maybe, optimizing it for the search engines or partnering with affiliate sites for referring traffic. Later, with the introduction of pay-per-click, online marketing expanded into an easier-to-manage advertising format. Choose from these DMA courses:
Today the scope of online marketing is vast and includes: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Advertising, Media Buys, Affiliate Marketing, and Mobile Advertising and SMS, never mind tracking all of those efforts with Website Analytics, content submission, link building, blogging, review sites, shopping feeds, and other means of spreading your brands message outside of more predictable methodologies or channels. With so many options to choose from it’s no wonder that marketers are overwhelmed by the online sphere. Even those who choose to specialize tend not to be jacks of all trade, but rather focus on one particular niche of online marketing to not only master its current iteration but also to be capable of keeping abreast of its future growth and changes. At the DMA, we understand that the online marketing realm can be challenging and sometimes a bit intimidating. As part of our ongoing educational offerings, we feature seminars, modules, webinars, and in-person trainings on a number of topics including: Search Engine Marketing, Media Marketing, and Website Analytics.
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