Metrics & ROI

Better math equals better marketing.

Whether you’re a natural born number cruncher or a creative type who cringes at calculations, there are certain basic marketing metrics that require math and finance.

Master the basic mathematical concepts you need to make better marketing decisions and increase profits. Learn to accurately calculate response rates, cost-per-order, breakeven, and lifetime value of a customer.

Choose from these DMA courses:

• Direct Marketing Metrics and ROI (In-Person Certification)
• Advanced Measurement and Metrics (Online Course)
• Direct Marketing Metrics: Measuring Response, ROI, & Other Critical Factors (Online Course)
  

Once you’re comfortable with standard math and marketing metrics, you’ll not only be able to evaluate your own efforts, you will better understand and benefit from third-party research, case studies, and industry benchmarks.

DMA offers professional training in math, finance, and financial modeling that is tailor-made for marketers. No matter what your role, you’ll gain invaluable insight and perspective.

• Understand which values determine the success or failure of database marketing businesses. • Learn to use the right promotion costs to fairly evaluate program success. • Calculate contribution to promotion cost and profit. • Learn different approaches to determine breakeven, profit and loss. • Benchmark common cost and response measures. • Determine what it costs to acquire a new buyer and how to compute this amount. • Examine and compare one-step vs. two-or-more-step inquiry conversion efforts.

• Assess the profitability of multiple contacts. • Analyze catalog item sales. • Do the math of continuous purchase relationships. • Put financial modeling to work. • Understand why businesses should compute customer lifetime value (ltv). • Design reports with the information essential to good decision-making. • Interpret marketing metrics and use direct marketing statistics.

You’ll only need four functions on your calculator: +, –, x, and ? … you can even use a scratch pad! There’s no complex math — just practical tools presented in a language anyone can understand.
Turn to DMA Education for professional training in marketing metrics and finance and learn to make better decisions and ensure bottom-line success.