Email Marketing

Learn current email marketing strategies and leverage new technology to maximize your email marketing.

In the 10-plus years since its introduction, email marketing has been the focus of high expectations, intense scrutiny, and major investment. It has been heralded as a savior, cursed as a disappointment, quietly integrated, and firmly established as an important component of the marketing mix.

Email marketing can be used with many different strategies to advance a wide range of goals. It can also produce a broad spectrum of results from jaw-dropping spikes in sales to customer-service disasters.

Despite more than 10 years of attention, testing, analysis and study, best email practices continue to evolve and remain elusive to all but the most informed and forward thinking marketers. Changing technology and evolving customer preferences have created a moving target for email marketers.

Course offerings include:

• Comprehensive Email Marketing (In-Person Certification)
• Fundamental Email Marketing (Online Course)
• Advanced Email Marketing (Online Course)

DMA learning opportunities focusing on email marketing can help you leverage the power of email to effectively:

• Build and maintain a healthy house-list
• Protect and respect consumer privacy and preferences
• Understand and comply with current regulations
• Educate and convert prospects
• Cross-sell and upsell
• Introduce new products, services, and events
• Deepen relationships
• Increase customer loyalty
• Encourage pass along prospecting offers
• Gather and update data
• And maximize your ROI.