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Data Analytics & Mining Translating data into insight. Today’s marketers are drowning in data. Information is constantly generated from countless clicks, calls, transactions and interactions. Data is rentable, sharable, collectable, and appendable. And, in and of itself, data is worthless. DMA offers an array of courses in this area including:
It is only through analysis that we turn data into actionable insight. Data analytics tools and strategies help to draw a picture with data. We see who our best customers are and how to look for targeted prospects. We discover meaningful ways to segment our database and how much to invest in each group. We explore new targets and predict results of future campaigns. We see the hard facts about our current practices and uncover new efficiencies and opportunities. And the good news is that today’s user-friendly tools enable marketers to benefits from advanced analytics without the need for a Ph.D. in statistics! Turn to DMA Education for learning opportunities for all levels of marketers and analysts to expand your understanding of current analytical strategies and technology and deliver profitable insight to your organization. DMA offers courses, seminars and modules covering:
Don’t rely on assumptions, intuition and a hazy look at past results to evaluate your campaigns and plan your future strategy. Pinpoint your profit and maximize your return-on-investment with support from clear and compelling facts. Data analysis is the science of direct marketing and the key to profitability. |
