Direct Marketing Creative Elements & Copywriting
The art and science of selling.
From attention getting headlines and graphic bursts, to the placement of the shopping cart on a website, direct marketing creative elements are designed for profit not beauty. Vast amounts of research and data are available to inform your creative decisions and a solid understanding of the rules help you to know when and why to break them for breakthrough results.
DMA offers a wide array of learning opportunities including:
Creative Copywriting
The ability to write clearly and purposefully is an invaluable asset for any business professional, but for those in marketing, it is essential. Across all marketing channels, words function as the primary salesperson of your campaigns, and the voice of your product, service, brand, or organization.
And strong copy is a powerful tool.
Turn to DMA Education for proven techniques to keep your writing flowing and on target…
- Learn to craft compelling headlines, turn features into benefits, overcome barriers, and ignite action!
- Learn to identify and understand your audience and speak to their needs, desires, challenges, fears, and hopes.
- Learn to tailor your writing for each marketing channel and master the rules for writing e-mail, direct mail, brochures, press releases, web copy, and print ads and more. Through study, practice, critique, and revision, you’ll discover how to leverage the unique features of each channel.
Creative Elements
Designing for direct marketing has its own set of rules, traditions, best practices, and common mistakes. Design choices must carefully balance aesthetic taste, brand identity, and research-supported guidelines.
DMA hosts a range of educational opportunities for creative professionals to learn the latest design techniques for all marketing channels.
- Learn to maximize legibility in print and on screen.
- Callouts and bursts – separate the cha-ching from the cheese and discover which traditional direct marketing components still boost response.
- Discover how to best balance text and images for different channels and different audiences.
- Track users’ eyes across both catalogs and web pages and arrange your print and online pieces for maximum clarity and effectiveness.
- Explore the full range of print possibilities from spot varnish and die-cuts, to embossing and dimensional pieces. Weigh response rates against costs and get the best bang for your buck.
No matter what your interest or expertise, DMA can help you enhance your skills, expand your knowledge, and align your creativity with proven marketing strategies for better response and bigger profits.
