Web Marketing: Design. Navigation. Analytics. Understanding the Big Picture.

This timely 2-day seminar provides a comprehensive view of what’s working in Web marketing – from the technical design of the site through creative and SEM content development to analytics and measurement. Based on years of research and results, this course offers clear direction for both the marketer and the programmer, and presents the time-tested action steps each can take to boost website ROI.

Most marketers have a fragmented understanding of what it takes to create, implement, and adjust a website for optimum ROI. This seminar breaks down the walls between the creative and technical sides of website development, and gets them working together for dramatic results.

This seminar provides a multichannel approach to website marketing that illustrates how every element of direct marketing works to build and run a site that delivers top numbers. It offers technical information for the marketer, and clear marketing and business case information for the programmer.

Benefits of Attending

Attendees will learn how to:

• Develop an understanding of how and why things work in Web marketing; what technological and marketing practices to employ, and which ones to avoid
• Make technical and creative development work hand-in-hand for SEO
• Integrate search marketing skills into your everyday processes to increase search engine rankings
• Employ social media to boost Website hits
• Increase “free” traffic and decrease “paid” traffic – and why this is crucial
• Stop being intimidated by web analytics – and make them work for you
• Increase reporting effectiveness, identify change, and measure results
• and many more tools designed to get your marketing and IT teams working together as never before

Who Should Attend

Professionals from all levels of the B-to-C and B-to-B Web marketing industries, including creative and technical talent, such as:

• Marketing managers and directors
• Creative managers and directors
• Copywriters
• IT managers and directors
• Marketing VPs
• Search marketers
• Multichannel marketers  

Why Should You Attend

You'll learn how to integrate all your skill sets to focus purely on optimizing SEM and Web marketing. Instead of trying to organize fragmented skills, learned at multiple seminars and conferences, your team will learn all they need in one setting - and return to work as a unit to implement changes overnight.

They’ll learn:

• The Basics of Optimization
• SEO Best Practices
• Optimization Beyond Keywords
• Web Analytics
• Integrating Keyword Concepts Into website Architecture
• Tiny Files That Create Big SEO Problems
• SEO as Part of the Programming Mix
• SEO as Part of the Marketing Mix
• Blogs and SEO 
•  ...and so much more

 *This offer only applies to the December 14-15, 2009 in New York City.