Statistics and Modeling for Direct Marketers Seminar

Learn how to better understand and evaluate direct marketing statistical techniques - and better manage your modeling projects

You know how important your customer database is. Now get up-to-speed on essential direct marketing statistical techniques that will enable you to amplify its power. This seminar has been around longer than any other DMA course. Since 1986, hundreds of companies have sent employees to DMA’s Statistics & Modeling for Direct Marketers Seminar. Many think of it as their own internal training course that prepares staff to make informed decisions and better manage modeling projects.

Benefits of Attending

Get answers to your most important questions, including:

• What are the most important statistical techniques available to direct marketers and how can we use them?
• What’s the best way to determine the correct number of pieces to mail?
• How can we tell if differences in test results are significant or due simply to chance?
• Which is better – multivariate response analysis or traditional direct marketing RFM cell analysis?
• How do neural nets work? How do their results compare to other modeling techniques?
• What do we need to know to choose the correct multivariate techniques for a particular problem?
• Is there a way to evaluate the benefits of modeling in dollars and cents?

Who Should Attend

• Anyone directly involved with database marketing, response analysis, marketing, or financial analysis
• Decision makers wanting a better understanding of analytical techniques
• Account service personnel selling or recommending the use of sophisticated multivariate systems
• Marketing Directors or Managers
• Product or Brand Managers
• Financial Analysts
• List Managers or Brokers
• Data Processing Managers.

Why You Should Attend

Before you start a modeling project, you need to ask the right questions about critical marketing practices if you are to make informed decisions, such as:

• How can I determine the correct number of pieces to mail?
• Are our test results significant or not?
• Will modeling work for our organization?
• Is there a way to evaluate the benefits of modeling in dollars and cents?
• What do we need to get started? Hardware? Software?
• Through a series of discussions and examples, Statistics & Modeling for Direct Marketers will help you build the statistical analysis skills you need to manage modeling projects confidently and successfully.

FREE BONUSES

1. Free Web Resources hand-picked by the instructor. They’ll make it easy to calculate the right sample size and confidence intervals, tell if test results are significant, determine how many pieces to mail to beat the control, decide what to do if both the back-end and up-front response changes, and more.
2. You will receive a workbook packed with over 400 pages of valuable information you can continually refer to back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other tools for improving your company’s results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.
Attendees tell us this workbook alone is worth the price of admission!

Continuing Education Units Awarded

Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.