Social Media Smarts: An Introduction to the Social Web, Tools and Strategies Outline

Day 1 | Day 2

Day 1: 8:30 A.M. - 4:30 P.M.
Please arrive 30 minutes earlier than the start time to register.

Introduction to Social Media

• What is social media?
• Examples of popular web 2.0 and social media web sites/tools
• What are the benefits of social media for marketing web sites?
• Social media gone good and gone wrong

QuickStart to Business Blogging and RSS

• Why blog?
• Blogging and RSS basics, examples
• Blogging software and tools
• Blog usability
• Blogging and interaction: comments, trackbacks and linking
• Content sourcing and logistics

Marketing Socially: Creating and Promoting Blog Content

• Introduction to Microblogging
• Practical applications for Twitter, FriendFeed and Plurk
• Social Bookmarking tools
• Introduction to Wikipedia, Google Knol and custom wikis
• Practical microblogging, bookmarking and wiki examples

Social Media Strategy Workshop

• Basics of blog and RSS analytics
• Online brand monitoring and reputation management
• Tools for monitoring, measurement and analysis
• Dealing with dissenters and evangelists

Day 2: 9:00 – 4:30 pm
Please arrive 30 minutes earlier than the start time to register.

Step Up to Social Networking

• Introduction to social networks, trends and future
• Explore MySpace, Facebook and LinkedIn
• Guidelines for leveraging social networks for customer engagement
• Practical marketing examples of successful social networking

Videos and Podcasts and Images Oh My!

• Introduction to online video, video sharing sites and tools
• Introduction to podcasts, aggregation sites and tools
• Introduction to image sharing: Flickr
• Practical examples of using video, podcasts and/or social image sharing

Social Roundup: Microblogging, Social Bookmarking and wikis

• Introduction to Microblogging
• Practical applications for Twitter, FriendFeed and Plurk
• Social Bookmarking tools
• Introduction to Wikipedia, Google Knol and custom wikis
• Practical microblogging, bookmarking and wiki examples

Social ROI: Measuring Blogs and the Social Web

• Strategy
• Objectives
• Tactics/tools

* Outline is subject to change.