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Social Media Smarts Certification - Outline

Day 1 | Day 2


Day 1: 8:30 A.M. - 4:30 P.M.
Please arrive 30 minutes earlier than the start time to register.

Introduction to Social Media

  • What is social media?
  • Examples of popular web 2.0 and social media web sites/tools
  • What are the benefits of social media for marketing web sites?
  • Social media gone good and gone wrong

QuickStart to Business Blogging and RSS

  • Why blog?
  • Blogging and RSS basics, examples
  • Blogging software and tools
  • Blog usability
  • Blogging and interaction: comments, trackbacks and linking
  • Content sourcing and logistics

Marketing Socially: Creating and Promoting Blog Content

  • Introduction to Microblogging
  • Practical applications for Twitter, FriendFeed and Plurk
  • Social Bookmarking tools
  • Introduction to Wikipedia, Google Knol and custom wikis
  • Practical microblogging, bookmarking and wiki examples

Social Media Strategy Workshop

  • Basics of blog and RSS analytics
  • Online brand monitoring and reputation management
  • Tools for monitoring, measurement and analysis
  • Dealing with dissenters and evangelists

Day 2: 9:00 – 4:30 pm
Please arrive 30 minutes earlier than the start time to register.

Step Up to Social Networking

  • Introduction to social networks, trends and future
  • Explore MySpace, Facebook and LinkedIn
  • Guidelines for leveraging social networks for customer engagement
  • Practical marketing examples of successful social networking

Videos and Podcasts and Images Oh My!

  • Introduction to online video, video sharing sites and tools
  • Introduction to podcasts, aggregation sites and tools
  • Introduction to image sharing: Flickr
  • Practical examples of using video, podcasts and/or social image sharing

Social Roundup: Microblogging, Social Bookmarking and wikis

  • Introduction to Microblogging
  • Practical applications for Twitter, FriendFeed and Plurk
  • Social Bookmarking tools
  • Introduction to Wikipedia, Google Knol and custom wikis
  • Practical microblogging, bookmarking and wiki examples

Social ROI: Measuring Blogs and the Social Web

  • Strategy
  • Objectives
  • Tactics/tools

* Outline is subject to change.

 

 

Register now for in-person dates

2010 Dates & Locations:
October 25-26 * New York

2011 Dates & Locations:
March 7-8 * New York
June2-3 * New York

Register Now for online course
Registration Policies

Registration Rates
DMA Member: $1,399
Council Member: $1,199
Non-Member: $1,699

Registration rates are subject to change.

To request more information, please fill in your contact information here.

For questions/inquiries, call DMA Customer Service at 540.409.3366 or email DMAEducationInfo@the-dma.org. 

Seminar Resources

Instructor

  • Heidi Cohen, Principal, Riverside Marketing Strategies

 

Online Instructors