Social Media Smarts: An Introduction to the Social Web, Tools and Strategies

This new course will teach you all you need to know to form ongoing connections with your customers online — and keep ahead of the competition. There are so many ways to connect: blogging, social networking, content sharing, and promotion. And it's easier than you think! In two-days you’ll leave with cutting-edge skills for brand monitoring and reputation management, to keep your name positive in every social media channel. Through lively discussions and interactive exercises, we’ll demystify social media marketing. You’ll master practical, real-world applications, and construct your own unique social media strategy with input from our instructor — one of the best-known practitioners in the social media world.

Benefits of Attending

Demystify social media and learn how to grow your business with the RIGHT social media strategy:

• Discover social media tools plus do’s and don’ts for social media marketing
• Learn the who, what, where, when and why of blogging and blog marketing
• Understand the mechanics measuring the social web including online reputation management
• Learn to leverage your digital assets for social media promotion including images, video & podcasts
• Explore how microblogging, social bookmarking and wikis can extend your reach online
• Pull together social media basics, tools and examples to develop a practical social media strategy

Who Should Attend

Social media implications are universal and impact the Fortune 1000 and small businesses

• Small business owners
• Senior executives
• Managers
• Front line marketers

Job Functions in:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why Should You Attend

Learn how to define social media, understand tools and practical applications for developing your own social media strategy. Live online exercise which will introduce you to practical applications of social media tools.

Attendees will construct an outline of their own social media strategy which will be reviewed by the instructor.