Social Media Smarts: An Introduction to the Social Web, Tools and Strategies

This new course will teach you all you need to know to form ongoing connections with your customers online using social media to keep ahead of the competition. Where there are so many ways to connect: blogging, social networking, content sharing, and promotion - it's easier than you think! In two-days you’ll leave with cutting-edge skills for social media marketing. You’ll master practical, real-world applications, and construct your own unique social media strategy with input from our instructor — one of the best-known practitioners in the social media world.

Topics to be Covered

• Examine the theory and foundation of social media
• Develop a business rationale for using social media
• Take a deep dive on the various social media options
• Build a social media marketing plan
• Create the groundwork for using social media - content strategy
• Put social media into action

Benefits of Attending

Demystify social media and learn how to grow your business with the RIGHT social media strategy:

• Discover social media tools plus do’s and don’ts for social media marketing
• Learn the who, what, where, when and why of blogging and blog marketing
• Understand the mechanics measuring the social web including online reputation management
• Learn to leverage your digital assets for social media promotion including images, video & podcasts
• Explore how microblogging, social bookmarking and wikis can extend your reach online
• Pull together social media basics, tools and examples to develop a practical social media strategy

Who Should Attend

Social media implications are universal and impact the Fortune 1000 and small businesses

• Small business owners
• Senior executives
• Managers
• Front line marketers

Job Functions in:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why Should You Attend

Learn how to define social media, understand tools and practical applications for developing your own social media strategy. Live online exercise which will introduce you to practical applications of social media tools.

Attendees will construct an outline of their own social media strategy which will be reviewed by the instructor.