Secrets of Copywriting Seminar: Fundamentals of Direct Marketing

Learn how to write clear and compelling copy – for both in print and online – in just two days. Through lively lecture and discussion, real-life examples and fun exercises, you’ll gain new insights into the art and science of direct-response copywriting – and practical knowledge you can use immediately to boost response and lifetime value.

Benefits of Attending

Whether you write or manage the development of direct-response creative, you’ll discover dozens of new ways to streamline copy and get the results you want. Learn how to truly motivate people to respond, create powerful branding concepts that take advantage of the various media, and develop offers consistent with your goals. More than just the writing of copy, you’ll learn how to establish enduring relationships with your creative that maximize ROI.

Who Should Attend

 This training will be valuable for anyone who influences the development and creation of direct response copy, including:

Why You Should Attend

Learn how a good copywriter can become great. This course lays out every step for you. Leaving no tools or strategies unexplored, we’ll provide answers to all your questions, including:

• How can I get the envelope, letter, brochure – everything in the package –to work together for maximum impact?
• Are there certain power words I should be using?
• Writing is hard – are there any shortcuts that will make it easier?
• What are the latest strategies for increasing click-through?
• How can I create the best offer?
• What’s the secret to writing powerful headlines?

Attend DMA's Secrets of Copywriting Seminar and gain answers to these questions as well as formulas, tips, secrets and proven strategies for writing copy that sells.

SPECIAL FEATURE! Roll up your sleeves and get ready to write!
Practice the new writing, editing, and concept development skills you'll learn in engaging individual and group exercises.
Bring samples of your writing and benefit from valuable group critiques that’ll help you grow and succeed. Please bring 10 – 15 copies for the group to share.
Please bring your laptop. You will enjoy a number of writing exercises to improve your writing skills.

FREE BONUS!
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!