Total Search Marketing Essentials Certification

The DMA Search Marketing Course is the most comprehensive training available.

This SEM course will take you through all the practical steps of paid search advertising and search engine optimization techniques in order to  achieve higher rankings on Google, Yahoo and Bing.

This course covers all aspects of SEM – the difference between paid and organic search and how to effectively structure, bid manage and leverage campaigns on  Google Adwords, Yahoo and Bing in order to achieve the sweet spot of maximum scale and efficiency. The course will allow you to build a strong SEM program by providing you with comprehensive understanding of the processes, technologies, strategiesy, ethics, pitfalls and payoffs as well as teaching you techniques to establish and run a successful campaign to deliver  greater scale and maximum ROI.

Benefits of Attending

Whether you are looking to implement your internet marketing strategy in-house, or looking to start your own search engine marketing consultancy business or simply want to apply the knowledge of search engine marketing to your own business, this course will make sure that you are fully competent in all aspects of search engine marketing to ultimately achieve maximum marketing returns from marketing on the search engines. 

Who Should Attend

This program is perfect for those who are...

• Marketing executives entrusted with the responsibility of promoting their company's or client's web sites.
• Webmasters wanting to increase traffic to their web sites via search engines.
• Small business owners wanting to learn how to promote their web sites on the search engines.
• Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
• Web site designers wanting to offer search engine marketing services to their clients.
• Search engine marketers (SEM) wanting to improve their industry skills.
• Students or graduates wanting to learn how to optimize web sites for search engines in preparation for starting their own search engine marketing business or applying for a job as an SEO or SEM

Why You Should Attend

Many organizations have invested in well-designed and functional web sites, but lack an effective internet marketing strategy in order to achieve revenue goals. This Search Marketing course will show you methods of potentially earning more revenue from your website by driving qualified traffic from the search engines. 
Learn how to utilize this knowledge and put together an online marketing strategy that will attain results.

• Create search marketing campaigns specific for your  business
• Identify the barriers that may cause your website to be invisible to search engines
• Develop a revenue-generating keyword portfolio
• Create powerful search ads that drive traffic and sales
• Learn how to use your site analytical data to maximize search marketing success  and provide meaningful, actionable plans for the future

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.
Attendees tell us this workbook alone is worth the price of admission!