Online Marketing Certification: A Consistent Multichannel Approach

This course is also offered online.

This two-day in-person course will arm you with a comprehensive understanding of the scope of digital marketing. You’ll learn how to best combine individual digital marketing elements (including SEO, social media, online PR, web analytics, PPC marketing, and conversion) to maximize your ROI.

By taking a multichannel approach, you’ll learn how every element of direct marketing works in unison to attract the customer, engage the consumer, and drive revenues.

You'll gain a strong foundation in digital marketing through this high level, cross-discipline approach to learning the essential elements of digital marketing. Whether you’re a marketer or programmer, the time-tested action steps outlined in this course will lead to a boost in your ROI.

Benefits of Attending

Attendees will learn how to:

• Develop an understanding of how and why things work in Web marketing; what technological and marketing practices to employ, and which ones to avoid
• Make technical and creative development work hand-in-hand for SEO
• Integrate search marketing skills into your everyday processes to increase search engine rankings
• Employ social media to boost Website hits
• Increase “free” traffic and decrease “paid” traffic – and why this is crucial
• Stop being intimidated by web analytics – and make them work for you
• Increase reporting effectiveness, identify change, and measure results
• and many more tools designed to get your marketing and IT teams working together as never before

Who Should Attend

Professionals from all levels of the B-to-C and B-to-B Web marketing industries, including creative and technical talent, such as:

• Marketing managers and directors
• Creative managers and directors
• Copywriters
• IT managers and directors
• Marketing VPs
• Search marketers
• Multichannel marketers  

Why Should You Attend

You'll learn how to integrate all your skill sets to focus purely on optimizing SEM and Web marketing. Instead of trying to organize fragmented skills, learned at multiple seminars and conferences, your team will learn all they need in one setting - and return to work as a unit to implement changes overnight.

They’ll learn:

• The Basics of Optimization
• SEO Best Practices
• Optimization Beyond Keywords
• Web Analytics
• Integrating Keyword Concepts Into website Architecture
• Tiny Files That Create Big SEO Problems
• SEO as Part of the Programming Mix
• SEO as Part of the Marketing Mix
• Blogs and SEO 
•  ...and so much more