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Create Winning Mobile Marketing Programs Certification - Outline

Day 1: 9:00 A.M. - 5:00 P.M.
Please arrive 30 minutes earlier than the start time to register.

Getting started with Mobile Marketing

  • What Mobile Marketing is and is not
  • How to add mobile as part of you marketing strategy
  • What is the landscape for mobile marketing
  • What is the Mobile Marketing eco-system- What are the key components
  • Understanding the different forms of mobile marketing

The applications and opportunities for mobile marketing including...

  • Mobile content (ringtones, wallpapers, audio tracks, widgets)
  • Personal life media (moblogs, UGC, Social Networking, Avatars)
  • Text and win
  • Voting and mobile games
  • eCRM
  • SMS and MMS
  • Barcodes and eCoupons
  • Location Based Services
  • WAP portal/mobile search
  • Short codes

Planning a Mobile Marketing Campaign

  • What is your mobile strategy- Defining your plan and objectives
  • What are the costs involved with a Mobile Campaign

Mobile Communication Campaigns

  • What is your communication flow?
  • Text promotions- SMS and MMS
  • Call to actions
  • Managing Opt-ins and Opt-outs
  • Offering incentives

Develop Mobile Content

  • What type of content are mobile users looking for?
  • How do I prepare content for use over a mobile device?
  • Sending Content via SMS or MMS
  • Providing mobile applications, Mobile Enhancements, games, applications
  • Developing a Mobile Web Site
  • Methods of Monetizing the Mobile Channel

 

Day 2: 9:00 A.M. - 4:00 P.M.

Tracking a Mobile Marketing Campaign and ROI

  • Building your Mobile Marketing Database
  • Creating profiles
  • Campaign Metrics
  • Calculating ROI
  • Managing feedback  

Mobile Commerce

  • Providing the 'click and buy' experience, including...
  • Payment systems and collection of payments by PSMS
  • Credit card authorization and barcodes for couponing and ticketing
  • Auction bidding
  • Acount top-ups and mobile banking
  • Fraud alerts and new credit card registrations

Testing and measurement - mobile analytics

Integrating mobile with other media

* Outline is subject to change.

 

 

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Registration Policies

Registration Rates
DMA Member: $1,399
Council Member: $1,199 
Non-Member: $1,699

Registration rates are subject to change.

To request more information, please fill in your contact information here.

For questions/inquiries, call DMA Customer Service at 540.409.3366 or email DMAEducationInfo@the-dma.org.

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