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Create Winning Mobile Marketing Programs Certification

Today, wherever people go, their mobile phone goes with them. Take advantage of this and you can use mobile marketing as a unique, “always-on” medium to deliver new customers to your business at an escalating rate.

 

Over two days, this expanded training course will show you where mobile marketing fits within the total marketing mix while you discover how it works, what it can achieve, and what you need to do to plan and implement your own highly effective mobile campaigns.

 

Attendees will share the experiences and knowledge of an expert mobile marketing practitioner while learning how to plan, launch, and evaluate winning mobile marketing programs – step-by-step. Through cases studies and real world examples, you’ll be equipped with the knowledge and skills needed to decide when to use mobile marketing and how to ensure it is effective.

Benefits of Attending

  • Understand the costs involved with implementing Mobile Campaigns
  • Create Premium text message programs
  • Learn how to Develop a Mobile Web Site
  • Build a Mobile Marketing Database
  • Manage Opt-ins and Opt-outs
  • Track mobile campaigns and measure success
  • Sell your content, product, services via Mobile

Who Should Attend

  • Marketing Managers
  • Marketing Directors
  • Marketing VP
  • Creative and Media Directors
  • Account Executives
  • Multichannel Marketers

 

 

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Sponsored by the Email Experience Council
email marketing arm of the DMA.

 

2010 Dates & Locations:
November 15-16 * New York

2011 Dates & Locations:
February  23-24 * New York
May 2-3 * New York

Register Now
Registration Policies

Registration Rates
DMA Member: $1,399
Council Member: $1,199 
Non-Member: $1,699

Registration rates are subject to change.

To request more information, please fill in your contact information here.

For questions/inquiries, call DMA Customer Service at 540.409.3366 or email DMAEducationInfo@the-dma.org.


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