DMA/COLLOQUY® Loyalty Marketing Workshop

Learn how to plan, launch, overhaul, implement, and evaluate your own custom loyalty marketing program. Recognize and reward your best customers – and gain share of wallet. In this two day workshop, you’ll discover skills, tools, and techniques you can apply to:

• Cultivate loyal customers
• Dramatically reduce attrition
• Improve customer profitability

You’ll also benefit from real-life examples from a wide array of industries. Plus, our innovative case study exercises put the skills learned in this workshop to practice.

"As the economic storm continues to unleash its fury, where can marketers turn for a lifeline? The answer is deceptively simple, yet regularly overlooked – your loyalty program."
- Excerpt from The Loyalty Life Raft article by Kelly Hlavinka, Managing Partner, COLLOQUY.

Read the full article: http://www.the-dma.org/seminars/loyalty/The_Loyalty_Life_Raft_Hlavinka.pdf

Benefits of Attending

Increased loyalty means an increase to your bottom line. In two days, you’ll examine current issues driving loyalty marketing, why loyalty marketing works, how to define measurable objectives, where and when to use promotional currency, sure-fire enrollment tactics, how to incorporate strategic partnerships and much more. You’ll leave fully equipped to return to your job and put together a program that recognizes and rewards your best customers and puts money in your pocket.

Please note: Loyalty marketing programs are most economical when costs are amortized across a significant number of "best customers." Because of this, the content of this workshop will be most beneficial to companies with at least 50,000 customers.

Who Should Attend

Since 1999, more than 700 executives have profited from this one-of-a-kind workshop. Attend and, in two intensive days, you’ll get answers to your most pressing questions, including:

• Customer attrition and churn are eating our profits – how can we reduce them?
• Are there shifts to customer behavior that will increase profits?
• What updates to our existing loyalty program can we make so it works harder?
• Is it possible to create a powerful program that our competitors can’t copy?
• What can companies like mine do to quickly and easily harness the power of enterprise loyalty?

FREE BONUS!
You’ll receive a complete development workbook, including program pricing guidelines and an electronic financial planning tool to determine your program’s return on investment. Attendees tell us this workbook alone is worth the price of admission!

Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.