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Transforming Your Direct Marketing Production Company In 2007, direct mail absorbed $65 billion of marketing spend. In 2009, this was down to $45 billion. To gain strategies for surviving—and thriving—in this new world, this course can’t be missed. Printers, lettershops, and other marketing production companies today are faced with a highly challenging, fast-changing environment that offers abundant new opportunity for serving customers with additional services. This intensive, one-day course explores these opportunities and provides a strategic framework for deciding which ones are right for your business and a plan for how to implement them. Owners and managers of direct marketing production companies, such as printers, lettershops, pre-press, and fulfillment houses.
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2010 Dates & Locations: Register Now Registration Rates Registration rates are subject to change. To request more information, please fill in your contact information here. For questions/inquiries, call DMA Customer Service at 540.409.3366 or email DMAEducationInfo@the-dma.org.
Seminar Resources Instructor
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