Metrics and ROI Certification

Your marketing efforts can never be fully optimized without a firm grasp on measurement readings and ROI. Learn the key direct marketing measures and concepts that will help you think and respond more effectively…and get better results for your business.

Master the basic mathematical models you need to calculate response rates, cost-per-order, breakeven, and Customer Lifetime Value, and avoid the risk of potentially major – and often preventable – loss. In two days, you’ll learn direct marketing “arithmetic” you can apply to maximize the profitability of all types of direct marketing programs – those involving continuity or repeated purchases or payments, lead generation and conversion, and catalog or other product sales.

Benefits of Attending

• Attend and you’ll gain knowledge you’ll use throughout your career.
• Identify economic factors that drive marketing profit and loss
• Calculate breakeven and profit or loss using costs and factors right for your business
• Establish what metrics are the best measures of success
• Ascertain what your customers are worth and how much to spend to acquire new ones
• Track responses in all media, including the Internet.
• Determine which statistical formulas to apply to predict future behavior

You’ll need only basic arithmetic: +, -, x, and ÷. No complex math here – just practical tools presented in a language anyone can understand.

Take this Self Assessment Quiz to see if you can answer key direct marketing questions.

Who Should Attend

Anyone who needs to understand what it takes to make a direct marketing program financially viable. This seminar will prove invaluable to you if you’ve recently begun working in any of the following functional areas of direct marketing:

• Marketing
• Analysis
• Accounting
• Advertising

You will also benefit from attending if you’re a professional working for any of the following support firms serving direct marketers:

• Advertising Agencies
• Printers
• Service Bureaus
• List Brokers

This course is especially important for anyone who is new to direct marketing or who needs to learn basic mathematical and financial DM concepts. Even experienced direct marketers will pick up new ideas.

Past attendees have represented catalogers, retailers, publishers, financial services providers, high-tech companies, and telecommunications providers.

Why You Should Attend

Before starting a project, you need to ask and answer questions like these to avoid the risk of a potentially major – and often preventable – loss:

• What response rate do I need to make money?
• Can I afford to lose money on a new customer?
• How do I calculate how much money I make on each sale?
• How can I better track Internet orders to their true source?
• What sort of information should be on a response report?

FREE BONUSES!

1. Attendees get FREE access to several of the useful Excel worksheets presented in the seminar.
2. You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!