Direct Marketing Institute    

Master the essentials of Direct Marketing in 3 days!

Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

DMA's Direct Marketing Institute is a 3-day, in-depth seminar for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs – online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media – then the 3-day Direct Marketing Institute is for you. Choose your location and date now.

Benefits of Attending

In three information packed days, you will:

• "Fast forward" your learning curve, your productivity for your employer, and your career advancement.
• Gain a broad-based understanding of DM, covering key issues of Cardinal Principles, media, offers, creative, list/database and targeting, and research/testing, with an emphasis on mail and internet.
• Take home a "best practices" understanding of direct marketing, and a context for making decisions in order to avoid common mistakes and improve your ROI.

Who Should Attend

• Planners
• Supervisors
• New employees
• Copywriters
• Account executives
• Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession

FREE BONUS!
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!

This in-person course fulfills Step 1 in the DMA Certified Marketing Professional™ Program