Effective Creative Tricks that Increase Response - Direct & Digital

What may seem to be minor and inconsequential changes of words, approaches, and selling psychology can in actuality represent profound improvements in response. The Web and its accompanying shortened attention-spans have dictated profound modifications to selling techniques for all media. This seminar provides ammunition for aggressive and effective creativity in marketing strategies to meet competitive challenges of the second 21st century decade.

Join our expert instructor, Herschell Gordon Lewis, for his expert insight on how to make your creative stand out in today’s clutter. In addition, all attendees will receive a free copy of his brand new book, “Internet Marketing Tips, Tricks, and Tactics.”

Benefits of Attending

• Get exposed to creative techniques, dynamic word use, and new but easily applied rules that maximize response and prevent inadvertent reliance on hackneyed, outmoded, or ineffectual selling arguments.
• Be privy to the latest “What works and what doesn’t work” techniques for online marketing.
• Enjoy the benefit of one-to-one critiques of their own creativity.
• Gain the opportunity to test for yourself, in a laboratory setting, many of the skills involved in achieving competitive dominance.

Who Should Attend

This seminar is ideal for all levels of management, top to bottom, who need to brush up on direct marketing skills. DM Creative Strategies is particularly relevant to those in both the Business-to-Business and Business-to-Consumer industries, in the following segments:

• Agency
• Catalog
• Financial
• Internet
• Non-profit
• Publishing

Why You Should Attend

You’ll cover valuable topics such as:

• Basic rules of effectiveness and dominance
• Sure ways to avoid firing “blanks”
• Word changes that automatically improve response
• Information optimizing: the ultimate sales weapon
• What not to do
• Effective email marketing
• How to use social media

Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.

FREE Book for Attendees!
All attendees of this seminar will receive a copy of Herschell Gordon Lewis’s brand new book, “Internet Marketing Tips, Tricks, and Tactics.” You can continue your creative education after leaving this seminar with this vital resource.