Comprehensive Email Marketing Strategies Seminar

New challenges in the industry – like legislative restrictions and spam blockers – call for new strategies. In this comprehensive seminar, you’ll learn how to take your email marketing to the next level and bring in more profits – in spite of government regulations and other barriers.

Comprehensive Email Marketing Strategies is a 2-day seminar for those who are looking for an intensive, in-depth look at email marketing. This cutting-edge seminar will go beyond the basics to teach you winning email marketing strategies you can apply today to acquire and retain more valuable customers. Join us as we delve deeply into everything from email lists and databases to creative and testing and show you how to achieve more with less – and get noticed in a crowded marketplace.

Benefits of Attending

Gain hands-on experience planning and executing an actual email marketing campaign. In two days, learn how to:

• Meet your acquisition and retention objectives through the power of email
• Comply with changing regulations – including recent updates to the Federal CAN-SPAM Act
• Crank up response using the latest best practices
• Reach your target – every time
• Pack the most punch in each campaign with the best offers, contact strategies, and creative secrets
• Determine true campaign ROI by analyzing the measurements of success that matter
• Identify what’s working and what isn’t through testing and improve campaign performance

Who Should Attend

This seminar is ideal for professionals who are interested in developing their organizations' strategic use of email marketing, including those in:

• Direct, Database or Internet Marketing
• E-Commerce Businesses
• Strategic Planning
• Brand/Product Management
• Customer Acquisition/Retention
• Business Development
• Customer Relationship Management
• Public Relations

Why You Should Attend

Attend this dynamic seminar and get answers to questions that can make the difference between your success and failure, such as:

• We want to drive traffic to our Web site – is email a good strategy?
• How do we best handle unsubscribes?
• What should we be testing – subject lines? Timing? Long vs. short copy?
• Are there ways to segment and strengthen messages to various groups?
• How do I know if a list is really an opt-out list?

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.
Attendees tell us this workbook alone is worth the price of admission!

Continuing Education Units Awarded

Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.