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Comprehensive Email Marketing Certification Email marketing offers you the opportunity to reach large numbers of your customers and prospects at a relatively low cost…and delivers one of the highest ROI of all direct marketing channels. In fact, commercial email campaigns generate $43.62 in sales for every dollar spent, according to a Direct Marketing Association study.* Discover how to develop highly effective email campaigns that break through the clutter and drive your results. Your DMA expert instructor will reveal how to increase deliverability, improve response rates and enhance your sender reputation, while avoiding legal pitfalls. This cutting-edge seminar will go beyond so you’ll walk away with winning email marketing strategies you can apply today to immediately begin acquiring and retaining more valuable customers. Come delve deeply into everything from email lists and databases to creative and testing and learn how to achieve more with less – and get noticed in a crowded marketplace. Gain hands-on experience planning and executing an actual email marketing campaign. In two days, learn how to:
This seminar is ideal for professionals who are interested in developing their organizations' strategic use of email marketing, including those in:
Attend this dynamic seminar and get answers to questions that can make the difference between your success and failure, such as:
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!
Discover how to develop highly effective email campaigns that break through the clutter and drive your results. Your DMA expert instructor will reveal how to increase deliverability, improve response rates and enhance your sender reputation, while avoiding legal pitfalls. This cutting-edge seminar will go beyond so you’ll walk away with winning email marketing strategies you can apply today to immediately begin acquiring and retaining more valuable customers. Come delve deeply into everything from email lists and databases to creative and testing and learn how to achieve more with less – and get noticed in a crowded marketplace.
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Sponsored by the Email Experience Council
2010 Dates & Locations: 2011 Dates & Locations: Register Now Registration Rates Registration rates are subject to change. To request more information, please fill in your contact information here. For questions/inquiries, call DMA Customer Service at 540.409.3366 or email DMAEducationInfo@the-dma.org.
Seminar Resources Instructor
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