Comprehensive Email Marketing Certification

Email marketing offers you the opportunity to reach large numbers of your customers and prospects at a relatively low cost…and delivers one of the highest ROI of all direct marketing channels. In fact, commercial email campaigns generate $43.62 in sales for every dollar spent, according to a Direct Marketing Association study.*  

Discover how to develop highly effective email campaigns that break through the clutter and drive your results. Your DMA expert instructor will reveal how to increase deliverability, improve response rates and enhance your sender reputation, while avoiding legal pitfalls. This cutting-edge seminar will go beyond so you’ll walk away with winning email marketing strategies you can apply today to immediately begin acquiring and retaining more valuable customers. Come delve deeply into everything from email lists and databases to creative and testing and learn how to achieve more with less – and get noticed in a crowded marketplace.

Benefits of Attending

Gain hands-on experience planning and executing an actual email marketing campaign. In two days, learn how to:

• Meet your acquisition and retention objectives through the power of email
• Comply with changing regulations – including recent updates to the Federal CAN-SPAM Act
• Crank up response using the latest best practices
• Reach your target – every time
• Pack the most punch in each campaign with the best offers, contact strategies, and creative secrets
• Determine true campaign ROI by analyzing the measurements of success that matter
• Identify what’s working and what isn’t through testing and improve campaign performance

Who Should Attend

This seminar is ideal for professionals who are interested in developing their organizations' strategic use of email marketing, including those in:

• Direct, Database or Internet Marketing
• E-Commerce Businesses
• Strategic Planning
• Brand/Product Management
• Customer Acquisition/Retention
• Business Development
• Customer Relationship Management
• Public Relations

Why You Should Attend

Attend this dynamic seminar and get answers to questions that can make the difference between your success and failure, such as:

• We want to drive traffic to our Web site – is email a good strategy?
• How do we best handle unsubscribes?
• What should we be testing – subject lines? Timing? Long vs. short copy?
• Are there ways to segment and strengthen messages to various groups?
• How do I know if a list is really an opt-out list?

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions. Attendees tell us this workbook alone is worth the price of admission!

Discover how to develop highly effective email campaigns that break through the clutter and drive your results. Your DMA expert instructor will reveal how to increase deliverability, improve response rates and enhance your sender reputation, while avoiding legal pitfalls. This cutting-edge seminar will go beyond so you’ll walk away with winning email marketing strategies you can apply today to immediately begin acquiring and retaining more valuable customers. Come delve deeply into everything from email lists and databases to creative and testing and learn how to achieve more with less – and get noticed in a crowded marketplace.