Certified Marketing Professional Program Step 1: 

Fundamental In-person seminar 

This in-person Direct Marketing seminar completes Step 1, bringing you one step closer to getting your 
DMA Certified Marketing Professional™ Certification

Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

DMA's Direct Marketing 3-day, in-depth seminar is for beginners and is a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs – online and print, testing, database marketing, copywriting, and internet,– then this 3-day Direct Marketing seimnar is for you. 

Benefits of Attending

In three information packed days, you will:

• "Fast forward" your learning curve, your productivity for your employer, and your career advancement.
• Gain a broad-based understanding of DM, covering key issues of Cardinal Principles, media, offers, creative, list/database and targeting, and research/testing, with an emphasis on mail and internet.
• Take home a "best practices" understanding of direct marketing, and a context for making decisions in order to avoid common mistakes and improve your ROI.

Who Should Attend

• Planners
• Supervisors
• New employees
• Copywriters
• Account executives
• Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession

FREE BONUS!
You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results.

Step 2: Once you have completed this seminar the next step in  DMA's Certified Marketing Professional™ Program is to take the four Advanced online courses.

Step 3: Pick two Elective Courses

Step 4: Testing 

Congratulations you are now a DMA Certified Marketing Professional™!