Spent to enhance consumer experiences through 3rd party audience data and data activation solutions
Consumers demand relevant experiences and for marketers to meet and exceed those expectations they must use data…and use it well. Knowing the customer and their preferences and motivations is the most critical capability to delivering seamless, personalized experiences that generate relevance and value for the consumer while delivering brand affinity and results for the marketer. Properly recognizing the customer allows brands to create seamless cross-channel relationships based on trust.
The Data & Marketing Association is uniquely positioned as the only trade association that represents the entire data driven marketing and media ecosystem. DMA’s convening power pulls the industry together to ensure that innovative and disruptive marketing technologies are quickly applied for ROI.
RFI template that spells out in clear terms the questions marketers, agencies and publishers should be asking cross-device vendors, and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.
A one-stop education portal that makes it easier to turn customer-centric marketing and media into quantifiable ROI.
Standardized testing methodologies for the most common identity data metrics, so that both buyer and seller can more easily validate estimates, and all parties can reduce the gap between expectations and reality.
Our goal is to define labeling standards for identity data similar to FDA food labeling requirements – so every marketer, agency, data provider and publisher understands the source ingredients and marketing value of their identity data
"I want to be a part of something that’s progressive – and really trying to attack the problems in the industry. I think that is what I found with DMA and this group of people."
Tracy B YoungLincoln EVP, Intelligence 
"Innovation is what every business should be focused on – it provides growth... it also provides new ways to connect with consumers. Technology has surpassed marketing expectations and marketers are now trying to leverage what’s available."
Jacob Ciesielski VP Data Technology Solutions, FCB/SIX 
"Attribution and identity resolution – these are hard problems to solve. There is not the expectation here that we are going to sit in a room and solve them all... What we are trying to do is move the ball forward... make us smarter than where we were."
Simon Shulman Director, Marketing Analytics & Technology 
"The ability to connect identities across platforms to create a seamless user experience for people... to personalize experiences for people even though they aren’t a part of our first party property is really critical for our business."
Chad Engelgau VP Global Head of Identity