Social Media Certification

Course ID
Course Name
Type
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SMC0114Social Media CertificationOn-DemandRegister
  • OMCPOverview

    This course will teach you everything you need to know to form meaningful connections with your customers using social media. Learn the do’s and don’ts of social media marketing and the tactics needed to succeed. You’ll construct a unique social media strategy that suits your business and allows your prospects to interact with you on Facebook, Twitter, YouTube and more. By taking two days to master these applications, you’ll stay ahead of your competition in the social media learning curve.

    Topics

    • Build the social media business case
    • Fuel the social media engine with marketing content
    • Extend your marketing reach with social media channel distribution
    • Developing a social media marketing strategy to maximize consumer engagement
    • Create a social media marketing content strategy
    • Integrating social media into your overall business plan

    Duration
    Approximately 20-30 hrs over a 3 month period
    **You have 90 days from time of registration to access your course

    Price
    Member – $1,399
    Non-member – $1,699

    Register

  • Download Outline

    Introduction to Social Media & Creating a Strategy

    • Why social media is important for your business.
    • What your social media options are.
    • How to promote subscriptions with email, feeds and social media.
    • How to use your blog to direct traffic to your other properties.
    • The single biggest challenge of creating a social media campaign.
    • Where to find focused, high volume, emotionally invested links and traffic.
    • How to build a strategy to make the best use of your time.
    • Which social media types deliver the most impact?

    Blogging for Business

    • How to meet the challenges you’ll face in starting your own blog.
    • How to implement best practices, including tips for grabbing attention and tactics to avoid.
    • How to leverage social media tie-ins for building connections and spreading the word about your blog.
    • How to craft the perfect pitch to get your message heard — and shared — by other bloggers.
    • What makes a corporate blog successful, and examples of blogs done right.

    Video and YouTube

    • The 10 elements in the two-step flow model.
    • How to optimize your video for YouTube search.
    • How to find the users who are searching specifically for you.
    • What the YouTube search algorithm looks at.
    • How videos are shared and discovered.

    Microblogging and Twitter

    • How microblogging can help you define, and connect with, your audience.
    • Basic techniques to maximize marketing strategy and promote business.
    • How to maximize your Twitter presence and visibility.
    • How to build your brand with a bio and custom backgrounds.
    • How big and small companies are using Twitter.
    • How to boost business on slow days.
    • Strategy techniques for building your brand, traffic, and converting.
    • 4 goals to build upon with specific strategies to meet them.
    • The 5 things you should be tracking.
    • Easy ways to track sales and conversions with Twitter.

    Social Networking and Facebook

    • How to expand your network while maintaining control.
    • What makes Facebook and LinkedIn so powerful.
    • What people are sharing.
    • The benefits of marketing your business on Facebook.
    • The restrictions behind business pages.
    • How to claim your vanity URL.
    • What EdgeRank is, how to use it and how to boost it.
    • How to interact with Facebook from external pages.
    • How to use and setup Facebook Check-ins.
    • How to target your Facebook ads to specific groups of people.
    • What sponsored stories are and how to use them.

    Social News Networks

    • Why social news has been such a phenomenon.
    • How social bookmarking works.
    • How to recognize and leverage power vs niche sites.
    • Why social bookmarking can be difficult to succeed with.
    • Who the Power Players are in the space.
    • Why you may be better off targeting the smaller social news sites.
    • How to set up a voter network – even though you shouldn’t.

    Viral Marketing

    • How to cut advertising costs.
    • How to define viral success.
    • How to find the right audience.
    • Lessons from Main Street business practices.
    • The 4 sharing factors you need to know.
    • 6 common viral campaign themes and how you can use them.
    • How to define your viral goals.
    • The allure – and the danger – of controversy.
    • How to negotiate the Corporate Social Media Curve.

    Marketing Through LinkedIn

    • The 5 most important things to measure.
    • Why it’s about more than counting followers.
    • Where to go for social media monitoring.
    • How to interpret the results you get.
    • How the things you hear can guide content creation.
    • Why you should track mentions of your competitors.
    • When to respond to the conversation.
    • The 5 critical steps to reputation management.

    Finding and Communicating with Your Influencers

    • How to locate key influencers using online resources.
    • How to motivate someone to spread your message.
    • The number one rule of pitching.
    • What you should do before pitching.
    • How to deconstruct your audience.

    Online Reputation Management

    • The 5 most important things to measure.
    • Why it’s about more than counting followers.
    • Where to go for social media monitoring.
    • How to interpret the results you get.
    • How the things you hear can guide content creation.
    • Why you should track mentions of your competitors.
    • When to respond to the conversation.
    • The 5 critical steps to reputation management.
  • Are you just dying to attend one of DMA’s Education seminars this year, but you’re not sure how to convince your boss to let you attend? Try one of these approaches or download our customizable convince your boss letter.

    Try:

      • I know budgets are tight, but this is an opportunity that pays for itself instantly. A single tip from any of the DMA seminar could pay for the costs of the whole training. I’ll be learning secrets from practicing experts and industry thought leaders.

     

      • I’ll become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever‐evolving marketing landscape. From direct mail to data governance, social media to email marketing; the DMA has all of our needs covered.

     

    • I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.

     

    Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.