|DMF1114||Retail and E-Commerce||On-Demand|
E-commerce has fundamentally altered the customer buying experience, so it’s imperative to learn how businesses should account for the latest developments. In this course, you’ll redesign customer business processes for multichannel marketing as you learn about payment processing, online shopping, affiliate programs, and measurements of success. Discover how to create, maintain, and optimize a successful e-commerce site, including the all-important landing page, user-friendly navigation, and the shopping cart – all to help increase your conversion rate.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219