|DMF0814||Research and Testing in Marketing||On-Demand|
Learn how to identify and use vital research resources, develop a sound testing framework for each medium you use, and apply multivariate analysis when testing new offers, creative, and lists. You’ll get a “how to” guide on effective research and testing techniques, plus a detailed explanation of the types of research used to improve direct marketing.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219