|DMF1714||Relationship Marketing II||On-Demand|
This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman online for this new training designed to teach you the powerful 4 Step Relationship Marketing Process. You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza.com have achieved 10% – 35% increases in sales using this process.
You will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Microsoft, Threadless, Life Line Screening, and HMS National achieved double-digit increases in response and revenue in this tough economy.
In addition, new Voice of the Customer research findings regarding social media and multichannel best practices will be provided.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219