|DMF0414||Offers and Propositions||On-Demand|
Gain an important overview of online and offline direct marketing channels – from print to web to social media. Explore the move toward integrated marketing and discover how direct marketing strategies can be used effectively in all media. You’ll review best practices and techniques and learn how to apply them in a multichannel environment.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219