The mobile channel for direct marketing is unique and continues to expand. In this course, you’ll explore examples of successful mobile marketing campaigns and determine how mobile can become a key element in a fully integrated campaign. Participants will study leading mobile adoption metrics and four strategic approaches to engage customer targets. In addition, you’ll identify industry best practices, rules and regulations, and understand how the overall mobile marketing approval process works.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219