Marketing technology is a hot buzz phrase, but what exactly does it mean and why should marketing professionals care?
The rapid rise of marketing technology has been at such a dizzying pace. As evidence of that, today there are over 300 companies in 45 categories comprising the marketing automation services space. It’s no wonder if you are finding it hard to keep up!
Confused? The acronym alphabet soup used to describe these technologies doesn’t help: DAM/MAM (digital asset or marketing asset management), MOM (marketing operations management), MAP (marketing automation platforms), and MRM (marketing resource management).
Since marketing technology and all that it entails is here to stay now your key challenge is to enable you and your company to properly use these tools to automate/streamline, measure, and enhance your capabilities and serve as a source of competitive advantage. Marketing technology ties together metrics, customer touch points and stages of the customer lifecycle.
This course is designed to help CMOs and key members of the marketing leadership/decision making team evaluate their technology smarts and create a plan that will enable their organization to embrace and leverage technology.
Member – $999
Non-member – $1,399
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
For 20+ years, Laura has been helping CEOs and Marketing Executives at companies such as Cisco, Elsevier, ING, Intel, Kennametal, and Southwest Airlines improve the value of their marketing. She was an early advocate of using marketing data, processes, automation, metrics, and dashboards to link marketing initiatives and investments to business outcomes. Laura has authored three books on marketing performance management, including the most recent: Metrics in Action: Creating a Performance Driven Marketing Organization. You can see Laura in action online at Marketing Made Simple, MarketingProfs, and Software Advice.
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