Marketing technology is a hot buzz phrase, but what exactly does it mean and why should marketing professionals care?
The rapid rise of marketing technology has been at such a dizzying pace. As evidence of that, today there are over 300 companies in 45 categories comprising the marketing automation services space. It’s no wonder if you are finding it hard to keep up!
Confused? The acronym alphabet soup used to describe these technologies doesn’t help: DAM/MAM (digital asset or marketing asset management), MOM (marketing operations management), MAP (marketing automation platforms), and MRM (marketing resource management).
Since marketing technology and all that it entails is here to stay now your key challenge is to enable you and your company to properly use these tools to automate/streamline, measure, and enhance your capabilities and serve as a source of competitive advantage. Marketing technology ties together metrics, customer touch points and stages of the customer lifecycle.
This course is designed to help CMOs and key members of the marketing leadership/decision making team evaluate their technology smarts and create a plan that will enable their organization to embrace and leverage technology.
Member – $999
Non-member – $1,399
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
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