|LOY0215||April 29-30, 2015||Chicago, IL|
Join us for this new loyalty marketing strategy course, where you’ll discover what it takes to foster loyal customers, reduce attrition, and improve profitability. Immerse yourself in a fun and interactive gaming environment and see how your decisions compare to your fellow loyalty practitioners.
Our expert facilitator, COLLOQUY Research Director Jeff Berry, will explore the worlds of retail and financial services during this interactive 2-day certification course. You’ll work to maximize ROI with our innovative loyalty strategy simulation through a new and enjoyable training experience.
We guarantee you’ll leave with the skills and techniques to develop a loyalty strategy that recognizes and rewards your best customers—whether you’re a key player in an existing program, optimizing your existing proprietary program, or considering which loyalty strategy is right for your company.
Since 1999, over 1,000 executives have attended and profited from DMA and COLLOQUY partner workshops. You get the combined strengths and training leadership of two outstanding organizations.
Member – $1,399
Non-member – $1,699
Day 1: 9:00 A.M. – 5:00 P.M.
Where is loyalty going?
Where are you now?
What should you consider in designing your loyalty strategy?
Where do you need to dedicate your resources?
Day 2: 9:00 A.M. – 4:00 P.M.
So how will my business execute a strategy?
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
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New York, NY 10036-6700
T: +1 212.790.1440
F: +1 212.302.6714
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Washington, DC 20036
T: +1 202.955.5030
F: +1 202.955.0085