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Technology is changing the ways in which audiences consume media and in which advertising is bought. Across the US and around the world, digital advertising has become a key part of the marketing mix for brands. Today’s marketer needs to be ready to understand the new digital advertising landscape.
This one-day introductory course will be interactive and will include exercises, games, networking and an opportunity (at the conclusion of the course) to leverage innovative self-guided tutorials that will reinforce the learnings for the day. This course offers a comprehensive look at digital media, specifically focusing on online display advertising, the display landscape, key technologies, industry terms, foundational concepts including but not limited to Ad tags, Pixels and Industry Pricing Models and Creative Sizes. It will give participants, the broadest view of the digital media landscape, introduce key industry terms and an opportunity to network with industry professionals.
1 Day – 9:30 A.M. – 3:30 P.M.
Member – $399
Non-member – $449
9:30 A.M. – 3:30 P.M.
Online Advertising Industry Overview
The Essentials of Online Advertising
How Modern Display Works
Pricing & Revenue Models
Getting Started with Display Ads
Ad Tags and Cookies
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Elise oversees internal and external training initiatives and program development at MediaMath. She has over 10 years of experience managing, launching, and facilitating corporate and client-facing training and certification programs in the areas of networks and exchanges, display advertising, e-commerce platforms, interactive marketing, leadership development, soft skills, systems training, and on-the-job learning.
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