|DMF0514||Fundamental Copywriting and Creative Strategies||On-Demand|
Words are critical to the success of your campaigns. Whether you’re writing an email, direct mail letter, blog post, or a Tweet, you need to create efficient marketing copy that gets read and acted on. In this module, you’ll learn how to write copy that jumps off the page. You’ll explore successful campaigns to gain a better understanding of how to write and evaluate great copy. You’ll discover how to write smarter, write better, and pull it all together.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219
Section 1: Write Smart/Before You Write
Section 2: Get Your Ideas Down/Ready. Set. WRITE!
Section 3: Rewriting Your Messages
Section 4: Keep Rewriting!