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|EMK0214||June 16-17, 2014||New York, NY|
Which channel has one of the highest returns on investment? If you said email, you’re on the right track and this course will help you continue on that knowledge path. Email marketing allows you to reach valuable customers rapidly, frequently, and economically while delivering among the highest returns of all direct marketing channels. Discover how to develop effective email campaigns that get you noticed in a crowded inbox and truly drive results. You’ll walk away with winning email marketing strategies and tactics you can apply immediately to better engage and retain valuable customers, grow new business, and increase revenue and contribution.
A comprehensive curriculum takes you from regulatory and deliverability essentials through program strategy and design to the detailed how-to’s of building, managing, and improving a multi-pronged email marketing program. To get the free email marketing newsletter from the eec, visit www.emailexperience.org.
Member – $1,399
Non-member – $1,699
Day 1: 9:00 A.M. – 5:00 P.M.
Email Today: Where the Industry Has Been, Where It’s Headed
Permission, Laws and Deliverability
Anatomy of an Email Marketing Program
Master the World of Email Lists and Databases
Day 2: 9:00 A.M. – 4:00 P.M.
Produce Creative That Engages – Every Time
Learn the Art and Science of Testing
Manage, Track and Measure Response
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Karen Talavera is an internationally recognized expert, educator, and thought-leader in email marketing. She has been praised as “a pioneer in bringing the power of email to the forefront of marketing”. Karen’s approach delivers improved results for clients ranging from ServiceMaster, Texas Instruments, Applied Materials, and the Chicago Convention and Tourism Bureau to agencies, associations and solo-preneurs.
Synchronicity Marketing, a member of the Email Experience Council and exclusive Only Influencers group, provides digital marketing education, coaching, consulting, and advisory services. Prior to founding Synchronicity Marketing in 2003, Karen held VP and Director of Marketing positions at pioneers in the email space (such as YesMail) and was Director of Marketing at Experian.
Karen shares email and digital marketing insights and strategies on her blog, Enlightened Emarketing. She is a University of Michigan alumnus grateful to live in South Florida where she soaks up the sun and surf every chance she gets.
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