|ERT0215||August 11-13, 2014||San Francisco, CA|
|ERT0315||Sept. 15-17, 2014||New York, NY|
|ERT0415||Nov. 10-12, 2014||Chicago, IL|
|ERT0515||Dec. 8-10, 2014||New York, NY|
|ERT0615||Feb. 9-11, 2015||TBD|
|ERT0715||March 23-25, 2015||New York, NY|
|ERT0815||April 20-22, 2015||Chicago, IL|
|ERT1015||May 12-14, 2015||San Francisco, CA|
|ERT1115||June 15-17, 2015||New York, NY|
Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute is for you. This seminar will cover the core areas of each marketing channel, from offers and propositions to copywriting and design—across digital, direct, and integrated marketing—all with detailed examples and step-by-step tactics. You’ll come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement them.
3 Days + 7 advanced modules
Member – $2,599
Non-member – $2,899
Day 1: 9:00 A.M. – 5:00 P.M.
Introduction/Essentials of Direct Marketing Campaign Management
The Direct Mail Package
Day 2: 8:30 A.M. – 4:30 P.M.
Audience Targeting and Relationship Marketing
Graphics and Design
Offers and Propositions
Proven Creative Platforms
Day 3: 8:30 A.M. – 4:30 P.M.
Evaluating and Strengthening Your Copy
Research and Testing
How to Achieve Multichannel Marketing Campaign Success
Print and Online Catalog Marketing Guidelines
7 Advanced On-Demand Modules
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Beth is the Educational Director of DMA’s Direct Marketing Institute. She is a 35-year veteran of direct and loyalty marketing and has taught thousands of professionals in the US, Canada, Europe, Asia, and South Africa. Read More
1120 Avenue of the Americas
New York, NY 10036-6700
T: +1 212.790.1440
F: +1 212.302.6714
Washington D. C. Office
1615 L St. NW, Suite 1100
Washington, DC 20036
T: +1 202.955.5030
F: +1 202.955.0085