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|BAS0714||April 28-30, 2014||Atlanta, GA|
|BAS0814||May 19-21, 2014||Chicago, IL|
|BAS0914||June 23-25, 2014||New York, NY|
|BAS0115||August 11-13, 2014||San Francisco, CA|
Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute is for you. This seminar will cover the core areas of each marketing channel, from offers and propositions to copywriting and design—across digital, direct, and integrated marketing—all with detailed examples and step-by-step tactics. You’ll come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement them.
Member – $1,699
Non-member – $1,999
The Direct Mail Package
Day 2: 8:30 A.M. – 4:30 P.M.
Audience Targeting and Relationship Marketing
Graphics and Design
Offers and Propositions
Proven Creative Platforms
Day 3: 8:30 A.M. – 4:30 P.M.
Evaluating and Strengthening Your Copy
Research and Testing
How to Achieve Multichannel Marketing Campaign Success
Print and Online Catalog Marketing Guidelines
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Beth is the Educational Director of DMA’s Direct Marketing Institute. She is a 35-year veteran of direct and loyalty marketing and has taught thousands of professionals in the US, Canada, Europe, Asia, and South Africa. Smith Browning Direct specializes in direct response programs and strategic planning for commercial and nonprofit organizations. Beth was previously with Epsilon, where she held several posts, including Creative Director and Vice President of Marketing.
A 30-year advertising and direct marketing professional, Ashleigh has been part of the senior management teams at major agencies and database marketing firms, orchestrating direct marketing programs for a broad spectrum of clients in both the consumer and business-to-business arenas. The APG Group provides advertising, direct marketing, and database consulting to large and small companies and agencies.
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