|DMF1014||Digital Marketing for Direct Marketers: Web and Search Engine Marketing||On-Demand|
Search engine marketing (SEM) and search engine optimization (SEO) are key elements of online success today. Explore the web techniques that can dramatically increase rankings for your site. Learn how pay-per-click and position-within-results actually work. Recognize relevant results for your searches and compare paid and organic search results. You’ll get detailed, practical guidance on developing effective paid search campaigns.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219
Understanding Search Engine Results
Organic Search Engine Optimization (SEO)
Keyword Research and Linking