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|DGI0414||June 9-10, 2014||New York, NY|
Marketers should always follow best practices when it comes to data and information security, including physical security, virtual security, monitoring, and have in place business rules that insure privacy, and compliance including notice and customer choice. After years in the works, DMA has launched a comprehensive course and certification for marketers who use, access, and live in the world of data and information. Your sales and marketing team will become the go-to source for your clients and customers armed with the most current information on the public policy debate about data and information- and become conversant and knowledgeable about all facets of marketing data governance.
Who should attend
Anyone in your organization who sells information, uses data for marketing, works with clients who access and use data should attend this leading edge program. Upon course completion and successfully passing the final course assessment, the attendee will be certified in all matters of marketing data governance and will understand data governance as it pertains to sales and marketing.
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Member – $1,399
Non-member – $1,699
Day 1: 9:00 A.M.- 5:00 P.M
Introduction: Marketing Data: Profit, Growth, Regulation, Scrutiny and Growth
Data Governance Defined
The Drivers of Data Governance
Marketing Data History and Overview
Data Matters: Understanding Marketing Data
Online Behavioral Advertising
Data Provenance: Ownership
Day 2: 8:30 A.M.- 4:30 P.M
Data Flow Recap
Privacy: Balancing Marketing Innovation & Customer Respect
Security: Mitigating the Risks by Controlling Protection & Use
Incident Management: Being Prepared When Bad Things Happen
Best Practices: Having Policies in Place
Data Governance Assessment
Bad Actors Influence Policy! How Can You Positively Contribute to the Debate
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Have no fear, DMA’s Data-Driven Marketing Institute (DDMI) is here (to once again set the record straight about the countless ways that data-driven marketing benefits consumers). DDMI’s latest infographic illustrates that being pro-data is pro-consumer. It shows that when responsible data-driven marketers use date to innovate, consumers benefit in all sorts of great ways.
Feeling good about all the great things you bring to the world, data-driven marketers? Then get excited, because we’ve got lots more where this infographic came from…
Ms. Kuman is considered a business expert in marketing data, best practices, data governance and matters of compliance. Ms. Kuman is Vice Chairman of Relevate, founded in 1978 and based in Springfield Virginia. Relevate is a leading data and information management company specializing in business and consumer marketing intelligence. In addition to her role at Relevate, Peg serves as a Strategy Consultant on matters of data management, compliance and data governance for numerous enterprises. Prior, Ms. Kuman managed business units for several brand markers including two leading consumer-marketing firms: Publishers Clearing House (PCH) and Fingerhut Corporation.
Peg currently serves on several corporate boards, and is a retired Board Member of both the Direct Marketing Association and Marketing EDGE.
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