|RMC0214||(Every Wednesday) March 19 - April 23, 2014||Online|
|RMC0314||(Every Wednesday) May 21 - June 25, 2014||Online|
This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman at this new workshop designed to teach you the powerful 4-Step Customer Experience Marketing Process.
You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza have achieved 10%-35% increases in sales using this process.
Attendees will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Gilt, MassMutual, IBM, Threadless, Microsoft, and Symantec achieved double-digit increases in response and revenue in this tough economy. Where possible, executives from these companies will present their case studies in person or via Skype.
In addition, new Voice of Customer research findings regarding social media and multichannel best practices will be provided.
Given Ernan’s reputation as an exceptional speaker, this workshop will be highly interactive, with ample time for in-depth Q&A and problem solving.
Attendees will receive a 50 Point Customer Experience Checklist to help you transform the quality of customer experience.
Attendees will also receive an autographed copy of Ernan’s best-selling book, “Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay”.
Step I: How to use Voice of Customer (VOC) research to drive your relationship strategies
Step II: Create powerful preference databases with customer’s self-profiled information
Step III: How to use the 5 principles of multichannel marketing
Step IV: Increasing the power of your online and digital media marketing
Member – $599
Non-member – $899
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Ernan Roman is recognized as a Customer Experience innovator and was inducted into the Marketing Hall of Fame for creating three transformational methodologies: Voice of Customer Relationship Research, Integrated Direct Marketing, and Opt-in Marketing.
He was also named by Crain’s B to B Magazine as one of the "100 most influential people in Business Marketing”. His latest book on marketing best practices is titled, "Voice of the Customer Marketing: A Proven 5-Step Process to Create Customers Who Care, Spend, and Stay".
Ernan is also the author of the widely read blog, "Ernan’s Insights on Marketing Best Practices”, (www.erdm.com), and author of "Opt-in Marketing" and "Integrated Direct Marketing”.
ERDM's Customer Experience strategies achieve consistent double-digit increases in response and revenue for clients, which include IBM, MassMutual, QVC, NBC Universal, Microsoft, Hewlett-Packard, and Symantec.
As a leader in providing Voice of Customer research-based strategies, ERDM has conducted over 10,000 hours of interviews with customers and prospects of these clients to gain an in-depth understanding of their expectations for high value customer relationships.
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