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In 2014, marketers are faced with unprecedented opportunities and challenges due to the convergence of the empowered consumer, tough economy and widespread adoption of mobile.
The Challenge: The key challenge and opportunity; create a Customer Experience (CX) that satisfies the needs of the new B-to-B and B-to-C consumer who is multichannel/multidevice and expects marketers to use data to understand their individual needs and market to them as individuals.
The Solution: You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as Microsoft, IBM, MassMutual, HMS National and Songza have achieved 10%-35% increases in sales using this 4-step process.
CX strategies will be illustrated with case studies from innovators such as MassMutual, Dell, Gilt, Norton AntiVirus, QVC, DMA ECHO winner HMS National and Songza. Where possible, executives from these companies will present the case studies.
The Expert: Ernan Roman, Marketing Hall of Fame inductee and industry thought leader (named by Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries”) created this new workshop to teach you how to address these marketing challenges using the 4-Step Customer Experience Marketing Process.”
Member – $699
Non-member – $999
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Ernan Roman Direct Marketing Corp., (ERDM) Ernan@erdm.com
Ernan Roman, President of Ernan Roman Direct Marketing (ERDM), was inducted into the Marketing Hall of Fame based on the dramatic results companies achieve with three Customer Experience methodologies he created: Voice of Customer Relationship Research, Integrated Direct Marketing and Opt-in Marketing.
Ernan is an industry thought leader, author of "Voice of the Customer Marketing" and author of the widely read, Huffington Post published blog, “Ernan’s Insights on Marketing Best Practices”.
Named by the Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries”.
Named by Crain’s BtoB Magazine as one of the “100 most influential people in Business Marketing”.
ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies that generate significant increases in response and revenue. Clients include IBM, MassMutual, QVC, NBC Universal, Microsoft, Norton AntiVirus and Songza.
As a leader in providing VoC research-based Customer Experience guidance, ERDM has conducted over 10,000 hours of interviews with client’s customers and prospects to gain an in-depth understanding of their expectations for high-value relationships.
His other books include “Opt-in Marketing” and “Integrated Direct Marketing.
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