|RMC0214||(Every Wednesday) March 19 - April 23, 2014||1:00PM-2:30PM||Online|
|RMC0314||(Every Wednesday) May 21 - June 25, 2014||1:00PM-2:30PM||Online|
This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and Marketing Hall of Fame inductee, Ernan Roman at this new workshop designed to teach you the powerful 5-Step Customer Experience Marketing Process.
You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, MassMutual, Norton AntiVirus, and Microsoft have achieved 10%-35% increases in sales using this process.
Attendees will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Gilt, MassMutual, IBM, Threadless, Microsoft, and Norton AntiVirus achieved double-digit increases in response and revenue in this tough economy.
In addition, you will receive new Voice of Customer research findings regarding social media and multichannel best practices.
Given Ernan’s reputation as an exceptional speaker, this workshop will be highly interactive, with ample time for in-depth Q&A and problem solving.
Attendees will also receive a 50 Point Customer Experience Checklist to help you transform the quality of your customer experience.
Week 1 – Step I: How to use Voice of Customer (VOC) research to drive your relationship strategies
Week 2 – Step II: Create powerful preference databases with customer’s self-profiled information
Week 3 – Step III: Marketing’s responsibility to deliver strong customer service
Week 4 – Step IV: How to use the 5 principles of multichannel marketing
Week 5 – Step V: Increasing the relevance and ROI of your online and social media marketing
Week 6 – Action Steps: Pulling all the steps together – industry insights and your questions and challenges.
Member – $599
Non-member – $899
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Ernan Roman Direct Marketing Corp., (ERDM) Ernan@erdm.com
Ernan Roman, President of Ernan Roman Direct Marketing (ERDM), was inducted into the Marketing Hall of Fame based on the dramatic results companies achieve with three Customer Experience methodologies he created: Voice of Customer Relationship Research, Integrated Direct Marketing and Opt-in Marketing.
Ernan is an industry thought leader, author of "Voice of the Customer Marketing" and author of the widely read, Huffington Post published blog, “Ernan’s Insights on Marketing Best Practices”.
Named by the Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries”.
Named by Crain’s BtoB Magazine as one of the “100 most influential people in Business Marketing”.
ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies that generate significant increases in response and revenue. Clients include IBM, MassMutual, QVC, NBC Universal, Microsoft, Norton AntiVirus and Songza.
As a leader in providing VoC research-based Customer Experience guidance, ERDM has conducted over 10,000 hours of interviews with client’s customers and prospects to gain an in-depth understanding of their expectations for high-value relationships.
His other books include “Opt-in Marketing” and “Integrated Direct Marketing.
1120 Avenue of the Americas
New York, NY 10036-6700
T: +1 212.790.1440
F: +1 212.302.6714
Washington D. C. Office
1615 L St. NW, Suite 1100
Washington, DC 20036
T: +1 202.955.5030
F: +1 202.955.0085