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As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have database marketing in your title or you are just trying to figure out how to better work with your database marketing team to achieve business goals – this course is for you.
Decide whether to spend 1 or 2 days with industry expert, Devyani Sadh, Ph.D. getting to know successful CRM and Database marketing from either or both the business- strategy and/or the technical – analytical side. Whatever you choose you can be sure you will leave with a toolkit of ideas on how to support your customer from acquisition through long term loyalty.
1 Day or 2 Days
Member 1 Day – $999
Non-member 1 Day – $1,399
Member 2 Day – $1,399
Non-member 2 Day – $1,699
Day 1: Lifecycle CRM and Business Strategy Overview 9:00 A.M. – 5:00 P.M.
CRM and Database Marketing: An Introduction and Strategic Overview
Strategies to Solve Key Business and Marketing Challenges
What Every Marketer Needs to Know About Their Marketing Database
Tapping into the Database with Effective Reporting, BI, Profiling, and RFM
Understanding the Role of Advanced Analytics in Driving Business Success
Creating Winning Campaigns and Contact Strategies
Evaluating Campaign and Business Success
Collaborating with your Database, BI, Analytics and Campaign Teams
Day 2: Analytics to Drive Strategy 9:00 A.M. – 4:00 P.M.
Mining the Database with Advanced Analytics: Overview
Identifying Segments within the Database
Learning Classification Techniques to Leverage Marketing Opportunities
Using Predictive Modeling to Enhance Targeted Marketing
Using Association and Sequences for Optimizing Bundles, Offers and Placement
Leveraging Customer Lifetime Value for Driving Strategic Decisions
Putting It All Together
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
As CEO at Data Square, Dr. Sadh, has successfully spearheaded numerous programs for CRM and Data Infrastructures, Hygiene, BI, Predictive Analytics, Digital Integration, Campaign Management, Marketing Automation and CRM Strategy consulting for clients such as Adobe, Cisco, IBM, The Jones Group, JP Morgan Chase, Kraft General Foods, Red Door Spas, Oppenheimer Funds, Sony and USTA.
A recognized industry expert, Dr. Sadh is chair of the DMA's Analytics Council, adviser, judge, board member and thought leader at national conferences, councils, and competitions. She has spent many years teaching at top-tier universities such as New York University and the University of Connecticut. She has published several articles and speaks at premier conferences on topics such as CRM, Campaign ROI, Integration of Primary and Secondary Research via Modeling, Analytically-driven Customer Acquisition and Retention, Digital Integration, Social Media Analytics, and Customer-Centricity.
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