Contact us to hold this course as a customized session!
|ACO0115||(Every Tuesday) Sept. 9 - Oct. 14, 2014||1:00-2:30 pm EST||Online|
|ACO0215||(Every Tuesday) Nov. 4 - Dec, 9 2014||1:00-2:30 pm EST||Online|
|ACO0315||(Every Tuesday) Feb. 10 - March 17, 2015||1:00-2:30 pm EST||Online|
|ACO0415||(Every Tuesday) April 28 - June 2, 2015||1:00-2:30 pm EST||Online|
You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will help participants integrate fundamental strategies and tools using well-written copy to build and sustain customer relationships. This course will address the fundamentals from traditional media like direct mail as well as emphasize writing for new digital media including email, social media, web, and publicity. You’ll learn to draw rules from the traditional and apply them to digital.
The goal of every marketer is to integrate across all channels and build new relationships as well as strengthen your existing ones. Here, we will touch on how to create an integrated marketing plan across channels effectively. You’ll discover ways that leveraging your work in one area can be coordinated and supportive in others.
Member – $699
Non-member – $999
Week 1: Writing for Today’s Markets
Week 2: Writing Great Copy
Week 3: Creating an Effective Marketing Strategy and Tactics Involved
Week 4: A Closer Look at Writing for Traditional Channels: Emphasis on DM/Print
Week 5: Focus on Writing across Digital Channels
Week 6: Exploring Emerging Channels
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
1120 Avenue of the Americas
New York, NY 10036-6700
T: +1 212.790.1440
F: +1 212.302.6714
Washington D. C. Office
1615 L St. NW, Suite 1100
Washington, DC 20036
T: +1 202.955.5030
F: +1 202.955.0085